Los Angeles, California, November 22, 2022, Chainwire
Salil Shah joins DeSo after holding executive roles at Meta and Pinterest, most recently leading global markets for Meta Fintech
- Salil Shahformer executives of Meta, and Pinterest, have joined Soa blockchain platform that has raised $200 million from Sequoia, Andreessen Horowitz, CAA, and Coinbase.
- The announcement comes as DeSo has experienced two consecutive months of more than 120% month-on-month growth, especially as consumers open up, decentralized alternative with riots on Twitter
- Shah’s motivation to join stems from his belief that DeSo has the potential to revolutionize the creator economy.
DeSo is the first layer-1 blockchain capable of supporting content-rich social applications, and has raised over $200 million in funding from Sequoia, Andreesen Horowitz, Coinbase, CAA, and others. So well-positioned to power the next generation of web3 applications that give creators and fans more ownership, transparency, and control.
After years of building the category-defining technology underlying the platform, So now it’s rented Salil Shah for business scale. Shah has deep experience in business development, go-to-market, and partner ecosystems, most recently serving as global go-to-market lead for Fintech group Meta.
With Shah’s expertise, DeSo is primed to accelerate the mission to reimagine the creator economy, and expand the scope of web3 from pure financial applications to creator-focused social applications.
“Empowering and supporting creators is my mission,” Shah said. Shah added that DeSo has built “the first blockchain platform that allows social content to be stored directly on the chain, giving creators more ownership, the ability to engage fans on the platform, and the opportunity to build direct financial relationships with fans.”
“I am excited to join this incredible team and partner with Nader to build the business as the industry moves into the next phase of the internet of creators, powered by the web.3,” he continued.
Shah will complement the technical expertise of DeSo founder Nader Al-Naji with his extensive business experience as a technology executive and strategy leader.
Lead the Growing Category
Shah joins as the new category of “decentralized social” is showing early signs of growth, with DeSo recently experiencing 120% month-on-month growth (after 160% growth the previous month).
“This growth is being driven by the DeSo ecosystem from hundreds of third-party appswhich now begins to find retention,” said Al-Naji. For example, Diamond and Defy has earned its creators more than $20 million in startups from novel monetization primitives like social tips, social NFTs, and social tokens.
Several promising applications have recently been launched on the DeSo platform, including Pearlweb3 Instagram, NFTzdecentralized NFT market, and DAODAO, a social Kickstarter-like fundraising tool. And such tools OpenProspersocial blockchain explorer, providing data and insights into DeSo’s growing ecosystem of developers, partners, and users.
“We’re seeing a flywheel starting to take shape,” Al-Naji said. “Now that we have a seed of users and content, developers create apps like never before, which adds more usage and content in a virtuous cycle.”
DeSo is a new layer-1 blockchain built from the ground up to decentralize social media and storage-heavy applications at scale for billions of users. DeSo’s mission is to decentralize social media in the same way Bitcoin and Ethereum decentralized finance.
You can learn more about DeSo and claiming your username at deso.com.
Growth Marketing Leader