One of Ethereum-capital’s rival altcoins is less moving in the opposite direction than the crypto market in general, in part on the news of major celebrity partnerships.
While many crypto assets saw their price drop this week, XDB, the original token for DigitalBits ’open-source blockchain project, rose in price 49.5% over the past seven days.
DigitalBits bills itself as a “fast, environmentally friendly” and enterprise -class blockchain built to support the brand.
The project declare in late March, world-renowned retired football star David Beckham will join the team as a global ambassador.
Beckham said in the announcement,
“I’m definitely looking forward to finding new ways to connect with fans around the world. When I speak with Al and the DigitalBits team, I know that this is a great opportunity to create new experiences for online fans. I’m always proud to work with the best team. good and I really enjoy working with NFT [non-fungible token] collections and more innovations in the future.
Beckham plans to “embark on a series of exciting projects that will demonstrate the power and potential of DigitalBits blockchain technology,” according to a press release.
DigitalBits teased one of those projects on Twitter this week.
Behind the Scenes with #Beckham & #DigitalBits ?
Exclusive behind -the -scenes footage of DigitalBits and David Beckham’s announcement video.
The first of many great projects together.
With many more to come? pic.twitter.com/ZkRpQI9E3I– DigitalBits (XDB) (@DigitalBitsOrg) 14 April 2022
DigitalBits, a crypto asset ranked 215th by market capitalization, traded at $ 0.382 at the time of writing.
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