- Nedbank became the first financial institution in Africa to participate in the Metaverse competition.
- A South African bank has teamed up with Africare to get 12X12 Digital on Ubuntuland.
- The move is part of Nedbank’s strategy to lead the digital race by leveraging new technologies to discover new marketing channels.
Nedbank has purchased 12X12 land in Ubuntuland. The South African banking giant has made its first foray into web3 in partnership with Africarare. Nedbank is his fifth largest bank in Africa and the first financial institution to join from the African continent. metaverse Race.
Nedbank said the digital plot is part of a digital strategy that leverages new technologies to discover new marketing opportunities. The company will create Nedbank Village, a metaverse he hub for enhancing customer value and services with numerous experiences such as virtual gaming and sports lounges.
Nedbank leads other African banks in the race to the Metaverse, but falls off the list when looking at things from a global perspective.
big bank in asia DBS Bank has partnered with The Sandbox to launch the Metaverse Experience. HSBC Seeking Connections in Sports, Announces Joint Partnership with Same Metaverse Platform game mania. The company also announced the launch of a Metaverse fund focused on wealthy clients in Asia in April.
Other global financial services companies in the metaverse include: JP Morganbecame the first bank to open a virtual lounge on the Metaverse in February. fidelity Investments has launched a Metaverse experience for onboarding young investors. The company previously launched a thematic metaverse ETF.
Africarare is a web3 company focused on unlocking the potential of Africa to the world using the latest advances in the digital economy. Its metaverse platform, Ubuntuland, currently hosts some of the continent’s major companies. MTNWorld Data Lab, and M&C Saatchi Abel.
Commenting on the company’s foray into the metaverse, Khensani Nobanda, group executive of marketing and corporate affairs at Nedbank Group, said financial institutions have always focused on creating experiences beyond banking.
“Our entry into the Metaverse is not just a presence in this space, but a platform that resonates with our clients while providing a series of touchpoints that continue to demonstrate our commitment to leading the digital world. to meet client needs.” Added I’m late.
Meanwhile, Mic Mann, co-founder and CEO of Africarare, commented: By entering the Metaverse, the organization will pave the way for new solutions in Africa and play a role in the future of banking in this exciting world. ”
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