ST. Louis-St. Louis Bruce, in collaboration with retail partners Rank + Larry, DBK Studios and Mantis XR, introduced Bruce Experience Reality (BXR), the first Metaverse shopping experience in sports and live entertainment in North America.
The first phase begins in time for the 2022 Bruce playoffs, with an immersive metaverse experience that is easily accessible via web links from any device without the need for additional equipment.
Fans can see behind the scenes of the legendary hockey team by going to the 3D photorealistic locker room. Once inside, fans can browse the selection of Bruce products available for purchase.
Fans can access BXR by going to stlouisblues.com/xr Alternatively, scan the QR code at the STL Authentics location in the concourse and Enterprise Center. Initially, the product selection includes four newly released series, six-line products (three T-shirts and one sweater), as well as Bruce Home, Road, Winter Classic, and retro jerseys. In the future, new products will be available in addition to other new ways to interact with blues fans via BXR, including exclusive content, Easter eggs, and unique experiences.
Video: Demonstration of virtual locker room
Matt Gardner, Vice President of Innovation and Digital Strategy at St. Louis Bruce, said: “We are all prepared for a future world driven by the Metaverse-style experience, so innovators such as Mantis XR, Rank + Rally, and DBK Studio will partner with us to lay the groundwork in this area. That’s great. “
Andy Lansing, parent, President and Chief Executive Officer of Levy, said: Rank + Rally and DBK Studio Company. “The playoffs are more exciting than any other time of the year and are a great opportunity to take this first step into an innovative new world. Work with St. Louis Bruce to create a truly new way. I am very proud to be able to cultivate it. To connect and interact with our fans. “
“Rank + Larry and St. Louis Bruce understand that they have to meet their fans where they are,” said Kahlil Ashanti, Founder / CEO of Mantis XR. “Our team at Mantis XR really enjoys offering Blues Experiential Retail without the need for downloads, wearables and 360 ° cameras. It’s the first dynamic social commerce driven of its kind. It’s a 3D metaverse experience. It’s the first phase of our partnership and we have more. “
About Mantis XR
Mantis XR is at the crossroads of social commerce and the Metaverse by creating a photo-realistic 3D e-commerce experience for sports and retail brands. For the first time, fans can shop with their friends simply by accessing the URL from any device. It’s as global as local. The brand brings space to life without the need for barriers such as 360 degree cameras, “digital twins” and wearables. Mantis XR uses its unique visualization science and turnkey social commerce platform to bring the social elements of offline shopping to the online space. Mantis XR was founded in October 2020 by high-tech entrepreneur Kahlil Ashanti and is based in Vancouver, Canada.Check out the details or schedule a demo mantisxr.com..
About rank + rally
Rank + Larry is a wholly owned subsidiary of Hospitality Leader Collection.. Founded in 2017, the company handles all aspects of the retail business of venue partners, sports franchises and cultural attractions, including product design and development, pricing and promotion planning, store operations and e-commerce strategies. Rank + Rally is world-class on-site and off-site in partnership with iconic brands and venues such as United Center, Enterprise Center, Crypto.com Arena, T-Mobile Arena, Austin FC’s Q2 Stadium and Field Museum. Is creating a retail experience, and online. For more information, please visit: rankandrally.com Follow us on Twitter and Instagram.
About DBK Studio
DBK Studio is a wholly owned subsidiary of Levy, the original destroyer of iconic sports and entertainment venues, cultural attractions and restaurants that create innovative eating and drinking experiences. Levy was founded in 1978 with a single delicatessen (DB Kaplan’s delicatessen). That innovation and entrepreneurial spirit continues in the studio. DBK serves as an entry point for expanding innovation within the hospitality industry. This group aims to test, mature and expand solutions that enhance the experience of guests and team members at startups and emerging technology partners, as well as sports venues, conventions, cultural attractions, music and entertainment venues, retail stores and restaurants. Fostering a relationship with the venue. For more information, please visit: dbkstudio.co..
