People walk in front of the countdown clock for the Qatar 2022 FIFA World Cup in Doha on October 20, 2022. Photo: VCG
As the World Cup football tournament craze spreads across the globe, Chinese internet platforms are rushing to join the carnival, offering a “metaverse-like” viewing experience enabled by 5G and virtualization to boost the domestic market. They are competing for a huge number of sports fans. Reality (VR).
Analysts say the effort will help the internet-based giant secure increased traffic during sporting events, but more importantly, the widespread use of new technology will help the company perfect its product offering. This means that it is possible to
Two notable participants are Chinese streaming service Migu, a subsidiary of China Mobile, and China’s TikTok, Douyin. The two streaming platforms have been sublicensed to broadcast live and on-demand coverage of the Qatar World Cup and will share digital coverage of the event with state broadcaster China Media Group (CMG).
According to media reports, Migu and Douyin paid “extremely high” prices for broadcasting rights.In mainland China, only six channels, including Migu China Mobile and Douyin, are allowed to broadcast World Cup matches. I was.
Gan Yuqing, Migu’s chief content officer, said in July that the company will create the world’s first virtual interactive space for watching tournaments, using technologies such as 5G and VR to live stream the event, Said to give Chinese football fans a surreal feeling.
On its official Sina Weibo account, MiG announced plans to hold a “Metaverse World Cup Music Festival”, and a “surprise visitor” in 2070 will appear at the event.
Douyin flagged the slogan “Watch the World Cup live on Douyin” on its official Weibo account. ByteDance-owned VR headset maker Pico says users can use his VR goggles to watch live broadcasts of the World Cup, allowing his football fans to remotely connect with friends in their own digital heirlooms. You can invite them to your room and watch the game together.
As a global sporting event, the World Cup has had a huge impact and has undoubtedly become a marketing staple for companies, You Xi, co-founder of the Kandong app, told the Global Times on Sunday. and said the event would get a lot of attention. Coveted internet users to internet platforms.
Moreover, you said that football matches are a perfect scenario for applying new technologies, and this event will be a big boost for China’s VR and Metaverse industries.
“Progress has been slow since US tech giant Facebook turned meta and put forward the concept of the Metaverse. But China has been developing at both the national and corporate levels,” Global Times on Sunday.
On November 1st, the Ministry of Industry and Information Technology of China, along with four other government agencies, announced a five-year plan from 2022 to 2026 to boost the development of the VR industry and generate over 350 billion yuan of industrial scale investment. Aiming to achieve. ($48.1 billion) 2026.
The plan sets the overall goal of achieving major breakthroughs in key technologies such as three-dimensionality and improving the ecosystem so that VR is adopted to drive economic development.
“By applying different scenarios in this World Cup metaverse, China will be able to test the overall quality of the industry chain in the field of virtual reality technology and also gain an early foothold in this field,” said Chen. says Mr.
However, veteran Internet analyst Guo Tao points out that the entire metaverse is still in the early stages of development. There are also issues that require verification in the market, such as immature technologies and business models.
“Applications in sporting events are mainly concentrated in areas such as virtual events, virtual anchors, virtual studios and digital management, but the user experience remains poor and the product stickiness is not good enough.” Guo told Global Times on Sunday. .