2022 filing show One thing about the Metaverse is that it is well nourished and well dressed. Companies with a total market capitalization of approximately $ 1.1 trillion are applying for trademarks related to Metaverse and NFTs this year alone. If we include meta in this discussion, that figure is almost $ 2 trillion. father, 1967 NFT related The application was submitted in 2022 only. This is already higher than the total for 2021. However, you’re familiar with Meta’s rebranding plans, so let’s focus on the lesser-known Metaverse players. Brands such as Ralph Lauren, Chevron, McDonald, Monster, Colgate, WWE, Levi’s and Playboy are entering the Metaverse and preparing to protect their intellectual property.
For some, registering a trademark in a new space is a simple legal action to ensure that your corporate image is protected. However, it is clear from the filings that this is not just brand protection. This is a breakdown courtesy of trademark attorney Mike Condudis. You can read the trademark details by searching for the serial number at. US Patent and Trademark Office..
McDonald’s I’m in the metaverse.. This was first reported in February. McDonald’s submitted to use the names of McDonald’s, McCafé, and the famous golden arch in the virtual world. They also plan to offer real and virtual merchandise through virtual restaurants. Therefore, it seems that you can step into the McDonald’s in the Metaverse, order a BigMac and send it to the doors of the real world.
In February, Victoria’s Secret, an international lingerie, clothing and beauty brand, filed several applications. trademarkIncludes online clothing, including downloadable virtual merchandise, digital collectibles, virtual fashion shows, and underwear. To be honest, I feel very NSFW, but what’s interesting is that they see the opportunity and need to prepare for a deeper move into the digital world. After 2020, it’s easy to understand the potential market for virtual fashion shows. However, virtual underwear may not yet be considered by the Metaverse developers themselves.
This is the largest non-meta company preparing for the Metaverse. They have a market capitalization of over $ 300 billion and trademark This year is directly related to NFT. These applications target NFTs, virtual gas, virtual stores, and virtual renewable energy products. Virtual gas can be a tool for running v-vehicles in the Metaverse. However, we hope that brands will not be able to reach consensus from the blockchain validator in order to add sponsorship to gas transaction fees. Can you imagine all the Ethereum deals that Chevron forces you to advertise in your wallet?
Beverages and beverage brands often appear to be at the forefront of trends. Therefore, the transition to the Metaverse is not as surprising as in most cases.Like McDonald’s, they’re trying to serve with their brand NFTCreate a market for downloadable virtual food, drinks, clothing and virtual merchandise. At Deathstrand, Monster Energy has already found its way into the game world. In the game, monsters are the only source of increased stamina in the main character’s private room. You can probably expect a transaction similar to the Metaverse project.
Other Featured Brands
There seems to be a clear trend in current trademark applications. All food and beverage brands submit to protect their ability to serve virtual restaurants and virtual foods. In-game food is often associated with health bonuses or regeneration. The ability of players to become a recognized option for regaining health should raise brand awareness in popular games. Dunkin, KFC, Pizza Hut, Hooters, Sonic, Red Bull, Burger King and Arby’s are all restaurants that are increasingly likely to become the ReadyPlayerOne style metaverse of the future.
Another obvious trend is about clothing. We are well aware that there is a very high demand for in-game skins and cosmetics.The size of the skin-only market is estimated to be about $ 40 billion.. The brand is preparing to provide design to the virtual world as the Metaverse project aims to build on the traditional Second Life gaming experience. Levi’s, Wrangler, Playboy, Ralph Lauren, DKNY, Tommy Hilfiger, Versace and Vans are all applying for NFT-related trademarks for virtual products related to their brand.
From discussions with Metaverse and NFT projects such as Gensokishi and Charged Particles, the next wave of the digital revolution lies in the partnerships created between the projects. NFTs are currently being created to eventually enter the Metaverse project. In addition, the Metaverse project is building an ecosystem that allows third-party NFT collections to participate in their world. Collaboration and liquidity will be key aspects of a successful virtual asset project in the coming years.