Believe it or not, digital fashion is so evolving that it requires its own fashion week, from new collection shows and presentations to public talks and parties with true DJs. The first ever Digital Fashion Week took place March 23-27 at Decentraland, a decentralized virtual social platform on the Ethereum blockchain.
Earlier, Jonathan Simkai presented his collection at Second Life shortly before New York Fashion Week. After the show, you can buy evening dress skins at NFT to dress up your avatar in Second Life.
Decentraland also hosted the first full-scale fashion week in history, lasting five days. On the first day, Selfridges launched a store that featured NFTs for the actual exhibition currently being held in London. The future of Victor Vasarely’s work and his influence on modern-day Paco Raven is called UNIVERSE. Players can purchase NFT dresses and Fondation Vasarely artwork.
the 2nd day
The second day of Metaverse Fashion Week (MVFW) was full of panel discussions, modeling workshops, interviews, UNXD Luxury District opening and mini-games. After all, we are in the field of games. And perhaps the most important parts were two shows by Dolce & Gabbana and Philipp Plein. That’s why both gamers and fashionistas focused on MVFW.
Related: Adopting NFTs: Tokens take the runway at Metaverse Fashion Week
Decentraland’s graphics immediately prompted questions from many Instagram users who commented on the brand’s post about MVFW. Decentraland was released in beta in 2017, and many creators questioned the quality of the graphics and worked with what they had. The quality made the show look ridiculous, forcing the brand to post only images of skins that could be purchased in-game. For example, Dolce & Gabbana chose glasses and hairstyle cats as digital models. Their show was held on a circular podium and a virtual hall with flowers.
Each cat had its own style, and the collection reflected the brand’s actual show in both the set design and the skins presented. This season, D & G fans have become Metaverse logo enthusiasts, wearing animal prints, down jackets, voluminous shoulders and sunglasses, shining happily.
Philipp Plein held him Performance With a huge skull, we are paying attention to the symbol of the brand. I introduced a model walking the show with the skull open and the tongue unraveled. Fans of Philip Plein during this Metaverse season are expected to wear luminous glasses or breathing masks, helmets with cat ears, down jackets, wings and bathrobes.
On the brand’s website, sold out Right next to the runway, Moon $ urfer started at $ 1,500 and Platinum $ urfer went up to $ 15,000. These skins have special treatment. A small skeleton sitting on the shoulder — probably to justify the cost.
After the show, everyone was invited to the party, and Plain broadcasted himself from home to attend the party, boasting his Instagram story that his clothes were first unveiled in the Metaverse. The designer wore his brand’s custom skin, a helmet with cat ears. It’s clear that Metaverse fashion loves cats.
In addition, many brands have opened digital boutiques in the Metaverse. In the Luxury District, shoppers could find not only Dolce & Gabbana and Philipp Plein, but also shops with luxury watch boutiques Jacob & Company and Hermes Birkin bags. Is there any other way to emphasize my status in the Metaverse, if not Birkin and Watch?
Related: NFT fashion hits the runway when designers launch in Metaverse
Jacob & Co Release “Astronomia Metaverso” is a non-fungible token (NFT) collection containing one clock and eight clocks on one planet in the solar system. “The clocks of the five planets closest to the Sun (Mercury, Venus, Earth, Mars, Jupiter) are manufactured as unique physical clocks (including the NFT of the clock), but the farthest 3 One planet (Saturn, Uranus, Neptune) split into multiple digital-only variants. “
third day
On the third day, there was a presentation of the Etro show and the Dress X collection. The Etro show was the biggest failure of the entire MVFW. styling For the Metaverse digital collection, the average number of avatars in mediocre clothing with the brand’s pig design was sufficient. The show was held in the same place as Dolce & Gabbana, but with less special effects and not enough brilliance and style.
The behavior of the audience was far from perfect. Many users were in a hurry near the stage, ruining the show. It was clear that the organizers had no technical restrictions to prevent this, or it was unexpected. Fans didn’t like the show, so they broke the collection presentation.
Day 5
On the final day, there was a presentation from Estee Lauder, the first cosmetics brand that was active in Metaverse. They announced a product that gives avatars a golden sparkle veil. It looked great. Gold glitter was offered free of charge as a smart branding move from Estée Lauder. The user was satisfied and the avatar shined.
There was also a Dundas brand show where ties and glitter dresses came out of Avatar. In fact, nothing was particularly noticeable. It played with the concept of dressing up on its own and repeated the physical collection. The user can now dress up their avatar. The model they used was more human and not clumsy.
The final chord was the Auroboros x Grimes Immersive Experience party played by Grimes. It was clear to everyone that she was much better than a standard avatar and better than this Metaverse catwalk model. She wore a suit with snake scales and had a long braid. Grimes seemed to have lived in the Metaverse for a long time — she simply adapted.
Even if you can’t predict the results of this experiment after watching MVFW for five days, it’s cool to see so many brands participating in a new page in the history of the fashion industry. As the publications on social networks revealed, the show didn’t look like the brand expected. This is because the brand posted the best photos from the show, not the reality of pixelated avatars or simple looks.
Perhaps the graphics were specially created to make the spectator feel nostalgic, and only then can the surprising results and future of the MVFW, even the realistic impression of the clothes and the model wearing them. It surprises us with the evolution of what it looks like.
What we can do is make the next Fashion Week more technologically advanced and Balenciaga Luxury world digital fashion..
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Inner Convalois He is the founder of the popular fashion telegram channel Mamkina. In 2019, she quit her job as Head of Industrial Sales for her prominent climate change company and began working full-time in fashion media.
