disguise launched Metaverse Labs. It’s a global network of labs filled with creative and technical experts that enable brands, creatives and technologists to deliver experiences in the Metaverse. As part of disguise’s Metaverse Solutions division, each Lab brings together R&D, creative services and consulting to help clients realize technology that makes the impossible possible.
guided by Chief Collaboration Officer Abi Bowmandisguise Metaverse Labs enhances development and exploration in the metaverse while bridging the talent gap to keep disguise and its community at the forefront of change.
Established partnerships with metaverse and virtual production experts Zerospace, Nowhere, Improbable, Film Soho, Super Bonfire, XR Studios, All of it Now, Zoan, Boum and Shape create new proof-of-concepts and new workflows increase. This enables disguise Metaverse Labs to democratize and share insights, develop tomorrow’s skills and talents, and advise, consult, and create forward-looking experiences to empower creatives to bring their next big idea to life. We aim to get everything you need.
In essence, disguise Metaverse Labs will be an end-to-end solution for anyone looking to experiment and innovate within the $8 trillion Metaverse market opportunity.
“R&D and technological breakthroughs are rapidly changing the industry around us, while impacting the way we consume content and interact with others. “Three years ago, remote work wasn’t the norm, but with the right technology, it’s amazing how quickly we can get to this point.” disguise CEO Fernando Kufer“The Metaverse is constantly evolving, innovators are making big leaps every day, and soon it will become part of our reality. We are here to help creatives make the impossible possible in an ever-changing technology landscape.”
The metaverse is now the new frontier of human experience, and disguise, a founding member of the Metaverse Standards Forum (MSF), is helping create it. Leveraging the power of disguise’s unique RenderStream infrastructure to connect the real and virtual worlds, and having powered over 600 of his augmented reality productions in over 35 countries, disguise offers a full range of hybrid experiences. We pride ourselves on being a reliable partner.
Over the past two years, disguise’s Extended Reality (xR) workflow has been used in live entertainment for music artists such as Katy Perry and Billie Eilish, film and episodic TV production for Netflix and Amazon Prime, corporate presentations for Siemens and Verizon, Eurosport and MTV. , ITV.
“Our goal is to explore the intersection of the live and virtual worlds and take the human experience to the next level. We want to give the world’s most creative people a whole new way to express themselves. We do this by providing , which allows us to confidently unlock new creative opportunities and possibilities,” says Bowman.
First established in Auckland Institute Director New Zealand Sam Folkard, disguise Metaverse Labs is expanding globally, initially with a UK division led by Stuart Mckenna and a growing Los Angeles division. Following this, her head of global labs, Lara Bowen, continues to establish disguise Metaverse Labs’ global presence in her space, gathering her local partners in New York, Seoul and Montreal. disguise is pleased to be supported by her ROE Visual which provides her LEDs to all lab locations.
“As more people aspire to bring their experiences to life in virtual worlds, there will be a dramatic shift in how these experiences are communicated, interacted, and delivered together,” says Bowen. “For the disguise community, this shift in workflow represents both great opportunities and a steep learning curve. By offering training, we aim to give creators around the world more time to experiment with big ideas without worrying about the technicalities of their setup.”
Sam Folkard, Head of disguise Labs New Zealand, sees disguise Labs as a collaborative effort to create the next generation of experiences in the metaverse.
“disguise Metaverse Labs is here to give brands, creative agencies and studios everything they need to bring their visions to life. Whether it’s creating hybrid or never-before-seen virtual experiences for artists and audiences. , whether it’s integrating with a product or NFT launch, or bridging new innovations, we can help,” says Folkard.
Brands, creatives and technologists can now take advantage of Labs’ range of services throughout the production pipeline, from concept development and content creation (photogrammetry, motion capture, volumetric capture) to production planning and delivery support. became. Labs also offer regular training days so everyone can get familiar with the new metaverse workflows and technology.