Opinion expressed by entrepreneur The contributors are themselves.
Along with major players such as Epic Games, there are many questions surrounding the metaverse hype. Raise $ 2 billion Facebook, a metaverse initiative for children Rename to metaAnd Snapchat is trying to make that splash Augmented reality glasses.. Is Metaverse just a playground for technophilia and gamers? Is it just a fad or does it stay here?
These questions are no different from the uncertainty of people in the 1980s and 90s about the Internet itself. Newsweek Published the article In 1995, Silicon Valley technology writer Clifford Stoll argued that computers and electronic publishing could not replace physical newspapers and magazines. Stoll argued that hardware and software would eventually be the best, and the Internet couldn’t be as portable as physical printed matter. (Ironically, Newsweek Stopped running print publishing for 80 years In 2012, we will focus solely on electronic publishing. )
Today, we know that Stoll’s predictions were almost comically off-based, but there are still denials doubting the next technology trend, the Metaverse. And like the Internet, the Metaverse is the first to grow in popularity in young demographics.
according to New Zoo, Metaverse players (that is, people who play the three most popular Metaverse titles Fortnite, Roblox, and Minecraft) are younger than the average gamer. Metaverse players aged 10-20 and 21-35 outperform non-Metaverse gamers. Also, older generations of gamers, including millennials over the age of 36, are less likely to join the Metaverse today.
The metaverse does occur, but its measure of success depends entirely on how humans can physically interact with it. While PlayStation VR, VIVE by HTC, and other virtual reality headsets have had little success, Oculus is the closest to “mainstream VR” in the consumer market. But this can change quickly. To Apple Mixed reality headset Augmented reality Apple Glasses in the pipeline. Google project iris Correct for Apple’s tail, despite previous failures Google glass..
From games to enterprises, use cases continue to be discovered. It won’t be long before everyone is in a hurry to board the virtual train to the Metaverse. And innovative marketers are already paving the way.
Startup founders, entrepreneurs, C-suite executives, and marketers should all care MetaverseBecause it’s the new Wild West: a whole new world of literal and figurative advertising.
If you were in the early days of the Internet at the end of the 20th century, you know that advertising giants such as Meta, Amazon, and Alphabet began in that dot-com era. The new frontier has allowed smaller players to overtake much larger competitors in deeper pockets. The video killed the radio star and the web slaughtered both. The Internet is a disruptive technology, creating new connections that replace existing businesses in all industries, from media to retail.
Mixed reality and augmented reality segments have the same potential. All the latest smartphones are AR compatible.On the other hand, about 9.86 million VR devices Shipped globally in 2021, the VR market is expected to grow at a compound annual growth rate of about double. 15% until 2030.. As a result, the number of VR users will be included in the user population range of the most popular social media networks such as Discord and Twitter.
Also, you don’t need a VR headset to play most Metaverse games. It can be accessed from desktop browsers, game consoles and, in some cases, mobile devices. Many of Metaverse’s amazingly interactive marketing opportunities don’t exist on traditional social platforms such as next-generation storefronts, advanced influencer marketing, and experiential marketing.
The next generation of digital storefronts is occurring throughout the Metaverse. Major fashion houses Gucci, Louis Vuitton, Balenciaga, Prada and others have invested in everything from Roblox to The Sandbox. Samsung opens a flagship store, Decentraland.. Permanent virtual showrooms could be a more economical option, as major trade fairs cost tens of millions of dollars for some major brands to participate.
Metaverse also uses advanced influencer marketing. Travis Scott’s Virtual Fortnite Concert 12.3 million simultaneous players For games. These astronomical numbers cannot be matched on any other platform.For example, Twitch stood with the most simultaneous viewers ever. 2.47 million.. On Instagram Live, the record is 3000000, And YouTube has a record of 1.4 million. Scott has reached a live audience that is nearly twice the size of all three platforms combined.
Experience-based marketing continues to prove its worth in the Metaverse, changing the face of in-game advertising. Instead of using static pop-up ads, you can violate the laws of physics to create an immersive experience that you want your customers to experience. For example, the skater shoe brand Vans The entire Roblox skateparkWhile Adidas is all-in NFT and virtual land In the sandbox. Each is testing experiential virtual marketing and revenue in the Metaverse.
Participate in the Metaverse
Metaverse is the next step in connected technology, and there are many populous worlds under construction that you can fit into. However, all movements must be made clearly and intentionally. To start with the correct virtual foot of the Metaverse, apply three tactics:
1. Invest in long games
Don’t just throw money into the Metaverse and expect the best.application Metaverse Marketing on purpose. Make sure your audience is appropriate and in line with your budget needs. Perform due diligence to understand which audience is using which metaverse platform. These open digital worlds may look similar, but they attract completely different demographics. Make sure you’re finding the right audience in the right Metaverse location so you don’t waste your money.
Players from major media and advertising agencies such as WPP and Horizontal Media are highly expected to enter this space along with other major agencies around the world. They are already thinking about Metaverse inventory because they expect it to be the new internet. Internet advertising spending today exceeds traditional advertising spending, Hundreds of billions of dollars.. It is no exaggeration to say that placing the same trajectory in the Metaverse within 30 years in parallel with the combined effects of technology will shift more and more budgets to the Metaverse as popular adoption accelerates.
2. Imposing intentional creativity on the team
The Metaverse is a living, breathing world.When participating Meta’s Horizontal Worlds platform on OculusFor example, real Oculus employees who provide customer service, virtual tours, troubleshooting, and more will welcome you.Start a conversation with your clients and internal teams now Brainstorm how your business can realistically live in the Metaverse, using all the resources you need. If you need help getting started, write your thoughts on the whiteboard. There are no bad ideas at this exciting stage.
For example, in the late 80’s people probably didn’t think of a way to bring yellow pages online. And the company couldn’t get past the transition to the Internet. Therefore, if you want to anticipate the transition to the Metaverse, think creatively. Building a half-hearted presence can have a worse effect than not appearing at all.
3. Improve through trial and error
Bloomberg Intelligence We forecast the Metaverse as a $ 800 billion market opportunity and the next big tech platform. Entering a space first and mastering it usually creates a rule. In this new environment, you need to be open-minded and creative. People who make something new will get attention and excitement from the community — and will eventually become mainstream.Be fluid and move in any direction while remaining Genuine to your brand..
You can always scale in to what works and stay away from what doesn’t, so test to learn. Also, make sure that the money you spend to identify these opportunities and weaknesses is minimal to get started.
As technology evolves, the Metaverse remains popular. The younger generation has already found a way to integrate it into their lifestyle, as it does with the internet and games.There is no doubt that the next will come FAANG company Will rise from Metaverse in the next 10 years.