The pandemic has fundamentally changed the way we live, work and interact. With tighter regulations, blockades, and social distance rules that stop many face-to-face activities, consumers are increasingly moving to online channels and businesses are responding in turn. The adoption of digital products and services over the last two years has been rapid. The McKinsey Global Survey states that companies have accelerated customer-supply chain interactions and digitalization of internal operations for three to four years... As consumers spend more time on connected devices and break real-world connections, consumers are anxious for deeper social interactions.
Enter the Metaverse
For consumers, this highly immersive virtual world is a place where they can play, work and live unique experiences together, enabling new ways of engagement and socialization. For brands and retailers, Metaverse offers the opportunity to transform their digital presence by making it more enjoyable, informative and interactive for end users. This is an extension of the traditional in-store experience and an addition to the omnichannel journey. This is a marketing and sales channel that enables potential customer engagement at all stages of the purchasing journey, without physical boundaries.
Looking at the Metaverse through the beauty lens, AR fitting and virtual shopping are just one example of how consumers are already interacting with brands and retailers in this virtual world. Rewarding short attention spans In an increasingly digital-first environment, it’s more important than ever to find smart and meaningful ways for brands to connect with consumers at every touchpoint. As a provider of digital solutions for offline and online consumer experiences, Meiyume understands consumer behavior and is well equipped to help beauty brands enter this new space. increase.
“”As people are now greeted daily by the vast flow of information, marketers understand what consumers want and make good use of the right platform in today’s omni-channel environment to connect deeper. And you need to establish a brand affinity. We’ve found that most consumers are multi-channel customers who use a combination of human and digital interactions to get what they need, from discovery to engagement to product transactions. As a new touchpoint, Metaverse offers the opportunity to rethink the future of consumer engagement, and Mayume is excited to work with brands to enter this space. Our retail and technology solutions help beauty companies of all sizes develop interactive digital experiences that can be integrated into consumers’ everyday virtual lives, allowing brands to work more closely with their audience through seamless product discovery and shopping journeys. Helps to connect to.Steve Dodd, Mayume’s Head of Technology and SVP of Retail Solutions, said:
To enter an exciting world MetaverseMei Yume is the first NFT artDesigned to embody the company’s brand personality and philosophy of continuous innovation in creating future-focused products and solutions. NFTs are currently on sale and all proceeds will be donated to charity A tree was plantedA non-profit organization focused on global reforestation.