- Founded by women, FQ leverages the Metaverse to create a virtual, face-to-face learning experience for women interested in space.
- Women aged 18-34 were three times more likely to attend influencer-sponsored metaverse events than women aged 35 and over.
Three in four women have heard of the Metaverse, but only 30% are actually familiar with the Metaverse. report Female Quotient (FQ) and EWG Unlimited — an innovative and influential division of the Elite World Group, the powerhouse of talent representatives.
In the hope of getting more women involved in Web3, FQ CEO Shelley Zalis has provided women with the resources they need to explore spaces primarily dominated by men.
“This is a new industry and scary for everyone, men and women, but if you get in early, you can write Web3 rules,” Zalis told Blockworks.
FQ is an equality services company that provides women with a thought leadership platform. Earlier this year, the company bought land from popular Metaverses such as Decentraland, The Sandbox, and NFT Worlds to bring together women of different identities and launch an “Equality Lounge” program aimed at learning and growing within the Metaverse. I decided to expand.
Currently, FQ plans to create a series of interactive virtual and face-to-face experiences, including onboarding tours of the Metaverse, how to set up wallets, and teach women how to buy NFTs (non-fungible tokens).
“It’s important that women have the resources they need to participate in the Metaverse,” said Talia Bender Small, President of FQ. press release.. “Today’s virtual capabilities are creating new opportunities. We invite veteran female leaders from all industries to join us to keep the future of Metaverse and Web3 fair to everyone from the beginning. I think I want to do.”
Zalis, 60, said he could take advantage of Web3 space by talking to young employees and learning from them.
“Gen Z and Millennial women are more likely to visit [the] It’s more metaverse than any other generation, “said Zaris. “They are early adopters because they are technically comfortable.”
Influencers are increasing their interest in space
The FQ report found that Web3 influencers often lure young women into the Metaverse.
Women between the ages of 18 and 34 are three times more likely to attend influencer-sponsored metaverse events than women over the age of 35, with 43% of young women participating in the metaverse to connect and interact. I wanted to.
For influencer Aditi Oberoi Malhotra, who has 777,000 followers on Instagram, the return on her investment in cryptocurrencies has changed her life significantly. Malhotra, in her interests, launched her first company, NFTartpedia. This is a web space designed to track popular NFTs, including tokens that are gaining attention among celebrities.
“I’ve seen how difficult it is to navigate a space that is a woman, and I want to support other women who are currently in the space,” Malhotra told Blockworks.
Malhotra actively promotes the NFT art collection launched by a female artist on NFTartpedia and uses her social platform to hold conversations for women in space.
NFTs are a great way for women to get involved in Web3.
Saro McKenna, CEO of Dacoco and co-founder of Alien Worlds, a blockchain game, was drawn to Web3 because of the value it saw at decentralized financial institutions. McKenna has been involved in corporate finance for many years and believes that cryptographic technology “has the potential to create a true peer-to-peer operation.”
After participating in several Decentralized Finance (DeFi) projects, McKenna decided to test the concept of DAO in the game.
“2018 was still a bit early for DAO. [decentralized autonomous organizations] We thought it would be accepted in real-world use cases and we could get more traction by introducing them in-game. This turned out to be the case, “says McKenna. “There are 7.5 million lifetime users and about 100,000 users per day.”
Unlike the economic aspects of crypto space, McKenna says, “NFTs are much more narrative, much more accessible, emotional and less abstract,” so NFTs allow women to reach out to Web3. I believe it is a great way to do it.
She encourages women interested in this space to actively talk on Twitter, Telegram, and Discord.
“Note that there are no experts in this field. Most people have only about 5 years of experience. This is a fast-growing, highly lucrative field with special skills and proficiency. It’s a very rare opportunity to put it on, “McKenna said.
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