AdNews Sydney L! Tickets are selling fast as VE 2022 is just two weeks away and the industry is responding to the rise of Metaverse and Web 3.0.
On June 8th, bring together agencies, marketers and publishers to see “Metaverse: The Next Advertising Frontier” exclusively.
register Here Check out the full program below before the space goes:
8:00 am registration
Opening address at 8:30 am
8.35am Presentation: MetaANZ Marketing Director Alexandra Sloane
Alexandra Sloane, Marketing Director of MetaANZ, unleashes the bridge to the Metaverse by seeing today’s opportunities for brands, creators, artists and developers and best-in-class examples locally and globally.
8.55am Presentation: Tennis Australia Metaverse and NFT Project Manager Ridley Plummer
See behind the scenes of Tennis Australia’s Web3 strategy to see how the Australian Open became the first Grand Slam to enter the Metaverse through the AO Artball NFT and created a virtual world for tennis fans.
9.15am Panel: A brave new world for media and marketers
Optus Head of 5G Harvey Wright, Cricket Australia Head of Media Rights, Nikki Linney, Vicinity Centers Head of Brand Marketing Corrine Barchanowicz.
Find out how Australian brands and companies such as Optus, Cricket Australia and Vicinity Centers are stepping into the Metaverse pool through NFTs, virtual campaigns and future-led CX strategies.
9:45 am Morning tea
10:15 am during conversation: Evan Auyang, President of Animoca Brands Group
Get inside insights from Animoca Brands, a digital entertainment, blockchain and gaming group that raised A $ 500 million this year to grow the Open Metaverse and acquired an Australian distributor in the process.
10.40am Presentation: Dentsu Solutions ANZ CEO Chris Bower
See how Dentsu is firmly established in the Metaverse as the rise of Web3 unleashes new solutions for media, marketing and advertising players to navigate the changing arena of competition.
11.00am Panel: Agency and Metaverse unpacked
Foxcatcher MD David Gaskill, Wunderman Thompson Chief Innovation Officer Martin Beecroft, MediaCom Australia National Head Data and Technology Acceleration Minsun Collier and OMD Australia National Head Digital Alison Costello, Dentsu ANZ Chief Client Officer Gayle While.
Will the Metaverse cause structural turmoil in the industry? Agencies focus on the biggest buzzwords of the year, from how agencies are working on digital development to client engagement and future prospects.
Close at 11:30 am
The event is run by support partners Dentsu, LiSTNR, Pubmatic, Foxcatcher, Boomtown, and associate partners Piano, Amobee, and Resolution Digital.
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