Will we one day be able to wear perfume in the Metaverse? It may seem impossible, but that doesn’t stop brands from introducing new scents in these parallel worlds.
In fact, Armani Beauty fortnite Advertise the new scent.
Shop virtual fashion and accessories, visit exhibitions, attend concerts, and more in the Metaverse of all possibilities.
But at the forefront of reality, these new worlds are preferred above all by brands looking to make a name for themselves among their primary target, Gen Z. Gen Z masters these worlds like no other.
As a result, some brands have gone to great lengths to execute their initiatives where consumers actually exist: the world of gaming, a form of metaverse enjoyed by billions of people around the world. I decided to take a lesson and grow up. world.
Armani Beauty has partnered with one of the most popular games. fortniteto promote the new men’s fragrance “Code”.
Obviously, testing new fragrances online is out of the question, but this is currently not possible.
Here, we invite users to participate in an immersive experience called “Rewrite the Code” as a way to discover scents, and get as many people to try and buy as possible.
“In a world where time flows backwards, players will race through maze-like speed runs and harness their magnetic powers to collect the numbers needed to unlock Armani Code buildings and bottles of Armani Code Parfum. Let’s move the world forward again.” describes the brand on her Instagram account.
Through this game, players have the opportunity to familiarize themselves with the wider universe of bottles, ingredients, and especially scents.
By creating a themed space in its own world, the Metaverse, brands can launch new products while building customer loyalty and even creating communities.
Brands such as Balenciaga, Gucci, Hermes and Dior fully understand this and have all dived into the world of gaming and, more broadly, into these new virtual worlds.
In fact, these brands already have strong communities and the Metaverse can offer many new possibilities. – AFP Relax News