Spain’s first football league, Laliga, has established a strategic partnership with two metaverse-affiliated companies, Stadioplus and Vegas City Limited, to digitize some of its activities and create a new platform on the Ethereum-based metaverse, Decentraland. provide the experience. With this move, Laliga aims to bring new fans around the world to new experiences in virtual worlds.
Spanish Laliga prepares the entrance to the Metaverse
After the Covid-19 pandemic, many sports organizations and leagues around the world are turning to digital strategies as a way to open up new revenue streams. Laliga, his first division football organization in Spain and one of Europe’s most prestigious leagues, recently announced Entrance to the Metaverse.
The company will establish a strategic partnership to enable activities and experiences on Decentraland, one of the first Ethereum-based metaverse platforms. For this task, the company has teamed up with Stadioplus, a group that specializes in linking the world of sports to his Web3 and Metaverse, and Vegas, another company that specializes in creating experiences for the Metaverse and virtual worlds. Take advantage of the support of City Limited.
With this move, Laliga hopes to reach new, younger audiences who are becoming more connected to these worlds through virtual experiences. The new experience will be delivered in a series of lots in Vegas City, a region in Decentraland that houses sports, games and entertainment-based experiences.
Commenting on the partnership, Steven Ibbotson, Head of Franchising and Licensing for LaLiga said:
It is imperative for La Liga to continue to innovate in ways that give fans the best competition on and off the pitch. This licensing agreement will allow us to reach new and relevant audiences such as Decentraland.
Commenting on the importance of integrating sports into the metaverse, Decentraland Foundation CEO Agus Ferreira said:
We believe esports is a great opportunity to showcase the potential of web3 and decentralization. As such, we are thrilled to work with Stadioplus to bring the competition, which has hundreds of millions of fans around the world, to the Metaverse by including his Laliga in Decentraland.
Spanish football team and metaverse
Other Spanish teams have also announced various metaverse initiatives. His one of the biggest teams in the league, FC Barcelona, launch Barca Studios, an entertainment-based division to centralize development of Metaverse activities in March. Socios.com is a Fan Token company that was affiliated with the club prior to launching its Fan token. invested $100 million at Barca Studios in August.
Also, La Liga’s other team, FC Real Madrid, submitted A series of trademark applications to protect IP for activity in the Metaverse.
What do you think of Laliga’s latest metaverse-related partnership? Let us know in the comments section below.
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