In a press release, Carters showed that clothing brand OshKosh B’gosh has evolved to withstand generations, and this strategic collaboration brings the popular gameplay on the Metaverse gaming platform to life. It says that it will be strengthened.
Fashion runway gamers will be able to customize their avatars and create their own styles with their favorite OshKosh B’gosh apparel in-game through Roblox’s new layering feature set. Many of the Osh Kosh B’gosh clothing featured on the Fashion Runway can actually be shopped on the website in time for the new semester shopping season.
Carter’s, North America’s largest brand marketer for baby and toddler apparel, announces that Osh Kosh B’gosh is the first to enter the Metaverse in partnership with Super League Gaming, a leading network of metaverse games, experiences and content channels. did. Exclusive partner for the new Roblox game “Fashion Runway”.
“When I was a kid, when I wore Oshkosh Bigosh overalls, my childhood fun was a little different. Looking at this next generation, OshKosh is today’s parents who grew up wearing this brand. It’s the perfect brand to rethink the moment of unity with and its children. This adventure to Metaverse is new to OshKosh B’gosh and in a new and innovative way linked to cultural moments. With super league expertise and relationships with top Roblox developers, the super league is a new way for brands to enter Metaverse. It will be an ideal partner for attracting parents. ” Geoff Jenkins, Executive Vice President of Global MarketingSaid.
“Since its inception, Super League has created opportunities for parents to connect with their children through games. We are delighted to be able to do this in a whole new way with the iconic children’s clothing brand OshKosh B’gosh. increase.” Matt Edelman, Chief Commercial Officer of the Super LeagueSaid.
Fiber2Fashion News Desk (GK)