“The Happy Nation brand was launched with parents in mind to reflect the needs and values of Generation Alpha. Comprehensiveness and environmental sustainability are at the core of who they are. “Sustain Anderson, Vice President of Creative for Happy Needs, says.
“As the most tech-savvy generation to date, we wanted to introduce Happy Nation in Metaverse, the digital space they chose to spend their time with.”
“This is a new demographic and environment for us.”
“The Metaverse integration is an exciting project for our team, building a real relationship with Happy Crew and working with great organizations like Undies for Everyone to bring new underwear to children in poverty and crisis. It’s a big step in our journey to do. “
