The retail giant is launching two new interactive experiences within Roblox. walmart Land and Walmart’s Universe of Prey.
Both experiences target different areas. Generation Z Walmart Land is focused on bringing the best fashion, style, beauty and entertainment items directly to Roblox’s global community of over 52 million daily users.
And for Walmart’s Universe of Play, the retailer describes the digital playground as “the ultimate Roblox virtual toy destination.”
“Through the launch of Walmart Land and Walmart’s Universe of Play, we are achieving great things by creating community, content, entertainment and gaming,” said William White, chief marketing officer of Walmart US, in a statement. says. “Roblox is one of the fastest growing and largest platforms in the metaverse, and we know our customers spend a lot of time there. We’re focused on creating great experiences, something we’re already doing in the communities they live in, and now we’re doing in the virtual worlds they play in.”
Walmart Land offers a variety of features, including a virtual store or “verch” of merchandise for the user’s avatar. A virtual Ferris wheel that gives users a bird’s eye view of the digital world. Unlockable tokens and badges earned in various games and competitions.
Walmart Land will debut Electric Island, House of Style and Electric Fest as three major experiences.
Inspired by the popularity of music festivals, Electric Island features an interactive piano walkway, dance challenges, a Netflix trivia experience featuring Stranger Things star Noah Schnapp, and a DJ booth where users can learn to mix different beats. is included.
House of Style features a virtual dressing room, a Strike a Pose challenge, an oversized cosmetic obstacle course, a roller skating rink, and products from cosmetic brands such as pop star Halsey’s Af94, Sharon C.’s UOMA, and Brooklyn’s ITK. It offers. Bailey, Lottie London, Bubbles and more.
And in October, users will be able to dive into Electric Island for “Electric Fest,” a celebration of motion-captured concerts featuring performances by artists like Madison Beer, Kane Brown, Yungblud and more.
Through Walmart’s Universe of Play, the Roblox community can explore different toy worlds, virtual goodsor complete challenges to create a personal trophy case and unlock secret codes.
Universe of Play includes five new games offering experiences featuring products and characters from LOL Surprise!, Jurassic World, Paw Patrol, Magic Mixies and Razor Scooters.
Users can collect as many virtual toys as possible to earn coins that can be exchanged for avatars “verch”. Toys are hanging everywhere, and Walmart’s blimps drop toys regularly during the experience.
Universe of Prey also includes e-mobility items such as hoverboards that avatars can use to move faster through space. Users will encounter a Sharper Image drone that will help them discover this season’s hottest toys.
The Walmart Land and Walmart Universe of Play experiences can be accessed on Roblox.com from any desktop or laptop device.
The retailer has quietly filed for seven Metaverse-related trademarks in December 2021. Some trademarks indicated an interest in manufacturing or selling virtual goods, providing virtual currency to users, and NFTs.
The partnership with Roblox comes at a time when Walmart is looking to bring more online technology to shoppers.Retail giants are digging deeper Virtual try-on function For apparel consumers, we first launched “Choose My Model” fit technology in March. This allows shoppers to see what a model’s clothing will look like based on their height and clothing size. Earlier this month, Walmart expanded the technology to allow consumers to see for themselves how products look. selfie on your mobile device.
virtual fitting room function with G-kitis a platform Walmart acquired in 2021 that shows the retail giant’s focus on both its high fashion ambitions and its desire to capture the Gen Z demographic.
Walmart has partnered with Gen Z’s favorite social media platform, TikTok, in the past to live stream eventalso launched live streaming shows on additional social networks such as Twitter, YouTube, Facebook and Instagram.