Fans like the benefits of NFT ownership.Find more
The concepts of cryptocurrencies (Bitcoin, Ethereum, etc.) and non-fungible tokens (NFTs) may still be foreign to many Americans, but 24% of US households own one or both. And that number has increased dramatically among enthusiastic sports enthusiasts, with 57% buying these new financial assets and 34% being sports enthusiasts.
Participation in the buying and selling of cryptocurrencies and NFTs is particularly strong in young demographics, with 42% aged 18-34 and 29% aged 35-54, but only 7% of members aged 55 and over. But the household bought or sold either.
Males (37%) participate more than females (13%), with a difference of almost 3: 1.
“We are in the early stages of cryptocurrency and NFT ownership, but sports fans are showing a real trend in engaging in these markets,” said Daniel Ladik, marketing professor and voting methodologist at Seton Hall. increase. “If managed effectively, NFTs can not only be a major source of revenue, but also a new way to connect with sports brand fans. In the digital age, interactive assets like NFTs , May promote owner fairness and sense of belonging. This is an important attribute of a brand’s success. “
These are the results of a Seton Hall Sports Poll survey of 1,514 adults nationwide last month. The poll takes a national representative sample weighted by US Census Bureau figures on gender, age, ethnicity, education, income, and geography, with an error of +/- 3.2%.
Cryptography / NFT breakout
When asked specifically if their holdings were cryptocurrencies and / or NFTs, survey participants showed a stronger involvement with cryptocurrencies. Of those who own and / or sell either, 62% specified only cryptocurrencies and 31% specified only NFTs. 7 percent said both.
There are NFT supporters in the sports marketplace
While NFTs and fan tokens have value related to their rarity, the main value of these digital products is the benefits seen by their owners. Many sports teams offer benefits to NFT holders, and Seton Hall Sports Poll asked respondents about their interest in these benefits. Specifically, discounts at the team store, conversion of match day tickets to digital trading cards, upgrade of tickets to premium seats, allowing fans and buyers to walk on the field or court after the match, etc. I had a question. bring the action.
Benefits of NFT
Upgrading tickets at no additional cost seems to be the most popular “privilege” for NFT holders, with 43% of the general population agreeing with the benefits (66% of enthusiastic fans, 58 of sports fans). %).
The discount at the team store was rated “yes” by 34% for the general population (49% for sports fans and 66% for enthusiastic fans). The conversion of game tickets to digital collectibles was 28% yes among the general public (40% for sports fans and 54% for enthusiastic fans). Post-match field or court walking scored 33% among the general public (45% sports fans, 57% enthusiastic fans). Being a member of an organization-related leadership committee was 37% yes among the general public (46% for sports fans and 60% for enthusiastic fans).
“The numbers seem to indicate that NFTs represent the fertile land of the league to improve the fan experience,” said Paul’s sponsoring Sports Management Center at Stillman Business School in Seton Hall. Professor Charles Grantham, the director, said. “But perhaps because teams and leagues don’t fully understand the nature and potential of NFTs and have benefits like digital VIP cards, major US sports organizations are still effective on their ground. I haven’t sowed it. “
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Questions about the graphed breakdown can be found in the online version of this release. http://blogs.shu.edu/sportspoll/
May 2022 Seton Hall Sports Voting Results
This SHSP runs from May 5th to May 9th and contains responses from 1,514 US adults with an error error of 3.2%. This sample reflects the percentage of the US Census on age, gender, income, education, ethnicity, and region.
Cryptocurrencies, NFTs, fan tokens, and digital assets all based on blockchain technology are rapidly gaining popularity among sports teams and athletes.
Q15a. There is someone, including your whole family So far Did you buy cryptocurrencies (Bitcoin (BTC), Ethereum (ETH), Cardano (ADA), etc.) and / or non-fungible tokens (NFT)?
| N = 1,514 | General population | Sports fan | Other than fans | Avid fan | Casual fan |
| yes | twenty four% | 34% | 11% | 57% | 20% |
| No | 65% | 59% | 73% | 39% | 72% |
| I don’t know / no opinion | 11% | 7% | 16% | Four% | 8% |
Q15a. By age
| N = 1,514 | General population | 18-34 | 35-54 | 55 years old and over |
| yes | twenty four% | 42% | 29% | 7% |
| No | 65% | 43% | 59% | 86% |
| I don’t know / no opinion | 11% | 15% | 12% | 7% |
Q15a. sex
| N = 1,514 | General population | Man | Woman |
| yes | twenty four% | 37% | 13% |
| No | 65% | 55% | 74% |
| I don’t know / no opinion | 11% | 8% | 13% |
15aa. You have shown that you or a member of your family have previously purchased cryptocurrencies or NFTs. Which of the following applies? [Shown only to “yes” in Q15a.]
- I / they held and / or sold cryptocurrencies.
- I / they held and / or sold NFT
- I / they hold and / or sell both Cryptocurrency and NFT
| N = 364 | General population | Sports fan | Other than fans | Avid fan | Casual fan |
| Cryptocurrency hold / sale | 62% | 56% | 84% | 60% | 51% |
| NFT Hold / Sale | 31% | 37% | 8% | 37% | 36% |
| both | 7% | 7% | 8% | 3% | 13% |
NFTs and fan tokens have additional fan perks that act like digital VIP cards, in addition to their value as sports goods (that is, equivalent to digital signatures or sports cards of interest). Many sports teams and athletes offer NFTs and fan tokens.
Assuming you are the owner of your favorite sports team / athlete’s NFT or fan token, are you interested in any of the following benefits?
Q15b. Significant discounts on official merchandise (jerseys, hats, limited items, etc.) at the team store
| N = 1,514 | General population | Sports fan | Other than fans | Avid fan | Casual fan |
| yes | 34% | 49% | 15% | 66% | 38% |
| No | 40% | 33% | 49% | twenty three% | 39% |
| I don’t know / no opinion | 26% | 18% | 36% | 11% | twenty three% |
Q15c.Would you like to convert your game’s daily ticket into a digital collectable card that you can sell or trade?
| N = 1,514 | General population | Sports fan | Other than fans | Avid fan | Casual fan |
| yes | 28% | 40% | 12% | 54% | 31% |
| No | 45% | 41% | 49% | 35% | 46% |
| I don’t know / no opinion | 27% | 19% | 39% | 11% | twenty three% |
Q16a. Is there any benefit to walking the field or court for 15 minutes after the game is over and taking a picture?
| N = 1,514 | General population | Sports fan | Other than fans | Avid fan | Casual fan |
| yes | 33% | 45% | 17% | 57% | 37% |
| No | 42% | 37% | 49% | 33% | 40% |
| I don’t know / no opinion | twenty five% | 18% | 34% | Ten% | twenty three% |
Q16b. Is there a feature to upgrade tickets to more premium seats at no additional cost?
| N = 1,514 | General population | Sports fan | Other than fans | Avid fan | Casual fan |
| yes | 43% | 58% | twenty four% | 66% | 52% |
| No | 34% | 28% | 42% | twenty five% | 31% |
| I don’t know / no opinion | twenty three% | 14% | 34% | 9% | 17% |
Q16c.Would you like to become a member of the sports team’s leadership committee and provide feedback and feedback on your decisions regarding the sports organization?
| N = 1,514 | General population | Sports fan | Other than fans | Avid fan | Casual fan |
| yes | 37% | 46% | 27% | 60% | 38% |
| No | 52% | 47% | 58% | 36% | 54% |
| I don’t know / no opinion | 11% | 7% | 15% | Four% | 8% |
About polls
The Seton Hall Sports Poll, which has been running regularly since 2006, is run by the Sharkey Institute within the Stillman School of Business. This vote was conducted online by YouGovPlc. We use a national representative sample weighted by gender, age, ethnicity, education, income, and geography, based on US Census Bureau figures. Respondents were selected by YouGov’s opt-in panel to represent all US residents. This poll release complies with the National Assembly’s poll disclosure standards. The Seton Hall Sports Poll was selected by the Roper Center for Public Opinion Survey at Cornell University to be included in iPoll, with findings from USA Today, ESPN, New York Times, Washington Post, AP, Reuters to CNBC, NPR, Yahoo Finance, Fox News, and many points in between.
