- 18-year-old Rickyda Luz has sold over $ 700,000 in NFT toys, including a replica of Bored Ape.
- He analyzed how to save money on a lawnmower last year before sending a cold message to offer free toys to Twitter users.
- Two Bored Ape NFT holders explained why this toy was such a hit in the Bored Ape community.
Even among cryptocurrencies
Ape Fest This week is NFT.NYC.Bored Ape Yacht Club NFT prices remain in the 6-digit range even when non-fungible token sales decline, but Bored Ape owners
But for all the hype around digital assets, 18-year-old Ricky da Luz found a way to take advantage of space with physical items. A passionate toy designer, he began sending messages to Bored Ape NFT owners on Twitter, suggesting that they be offered free replicas of Apes toys.
Before booting IsmToysDulse told insiders at the NFT.NYC conference on Thursday that he saved about $ 10,000 in a mower and used that capital to make the first free toys to give to people in the boring monkey community.
His first boring monkey toy was commissioned in January for about $ 400. Fast forward today. He is the founder of Ism Toys and he runs with his father Tonyda Luz and a team of six staff.
“We are helping Web2 companies enter the Web3 space, while at the same time triple the transformation of their audience into Web3 people,” says young da Luz. “Linking the toy to the actual NFT, the digital asset acts as a toy authentication system.”
He said his company has so far cleared over $ 700,000 in toy revenue. Toys ranging from $ 50 to $ 200.
Da Luz said that 99% of IsmToys transactions are in Ethereum. The transaction receipt was reviewed by Etherscan Insider.
Since January, IsmToys has been commissioned with over 300 unique toys, but the NFT.NYC conference is backing the outlook. In the following month alone, we have more than 200 orders.
IsmToys also creates NFTs, which act as authenticators to receive matching physical toys. IsmToys created a series of 888 “Golemz” that brought $ 300,000 in 96 seconds, da Luz said.
And last month, the company created 400 Bored Ape chess sets and their accompanying NFTs (price of $ 400 each), which sold out within 24 hours.
Leaning on a boring monkey
Last year, he contacted 100 users on Twitter, using Bored Ape NFTs as profile pictures, and about 5 responded.
One boring monkey owner, @ phibacka31Received a free toy from da Luz and showed it to other owners to spread the word.
“Without the boring monkey community, IsmToys wouldn’t exist,” da Luz said.
In traditional internet spaces, offering toys to celebrities wasn’t even noticed. But with Web3, he said, more users are more likely to seize the opportunity for something.
He first contacted them, especially within the Bored Ape community, as the members have such a strong bond with the brand. Also, some people go by internet name. Web names are easier to identify than birth names.
“I now think of myself as a boring monkey,” said a boring monkey NFT holder passing by. @dejen_art Online told insiders at the NFT.NYC conference. “Ricky’s toys bring the digital world to the real world. It’s just amazing to see art come alive.”
Her husband passing by @nftgerryHe agreed and said he was not surprised that the online community accepted daLuz and his toys.
“Whenever someone is emotionally obsessed with something, just a picture of something, you always want to see it and celebrate it,” he told the insider. “I have an emotional attachment to apes, so having an ape toy reinforces my emotional attachment to my digital persona.”
Custom toys are something people can relate to, because the physical world is still what people are most familiar with, Dulse said.
“Many people think the Metaverse is cool, but in the end it’s still in the physical world and there’s something physical,” he said. “So the physical representation of your identity is huge because you have something you can touch.”