What happened: 3D artist Stephy Fung Inspired by Chinese Zodiac animals, she has partnered with Digital Fashion House The Fabricant for the release of her latest NFT collection, the Zodiac Wardrobe. This drop allows users to co-create their own tokens through a range of traditional Asian clothing, materials and colors, with 35,000 unique combinations available. The collection will be created from April 15th to 22nd and the tokens will be released on April 29th. References to cross-culturals combine her Chinese aesthetics with the atmosphere of streetwear, creating a bold new language in the virtual world.
Jintake: Getting to the physical runway is not easy and often seems out of reach for aspiring designers. However, Web3 and the Metaverse are blank, and their spirit of celebrating the “new” seems to be influencing the field of digital fashion.Of course, top fashion players such as Gucci and Marni Make their mark in the MetaverseHowever, companies such as The Fabricant, DressX, and Brand New Vision are using resources to spotlight lesser-known names in the industry such as Fung.
That said, this isn’t the first time a digital artist has collaborated to attract attention.She released earlier Limited Edition NFT Collection Premium whiskey brand Glenfiddich With her project to bring the first 3D cheongsam to life. (Note: another instance of Fung is using her medium to bridge the gap between modern luxury and traditional heritage. By combining the youthful vitality of the Chinese Gen-Z character with its vast cultural history, she has secured her position as one of the most interesting and powerful influential figures of luxury. ..
Luxury labels eager to take advantage of the zeitgeist should look to artists such as Fung. However, it is imperative that these brands see partnerships as more than just an effective digital marketing strategy and instead believe in the message that these key creatives are working to deliver.
Jintake It reports on some of the key news and presents an analysis by the editorial team on its significant impact on the luxury industry. In the recurring column, we’ll analyze everything from product drops and mergers to the sprout of fierce debate on Chinese social media.