Founded in 2016, GuardianLink is a blockchain-based research and development (R & D) organization. It aims to become a platform for the non-fungible token (NFT) commerce sector in Southeast Asia by addressing the gaming, entertainment and fintech industries. I recently launched a Web3.0-based startup incubator. In a conversation with Ritarshi Banerjee of FE Digital Currency, GuardianLink co-founder and CEO Ramkumar Subramaniam talks about the organization’s business model. (Edited excerpt)
What is the monetization model you follow? What is your sales forecast for FY2011?
The main form of monetization is NFT drops. Apart from that, the company receives funding from the amount of NFTs traded in the market and the Play-to-Earn games released. We built Zero Gas Fee Layer 2, a platform for increasing transaction processing speed, and started to make profits from using the platform. The company’s sales growth is expected to increase five to six times in FY2011.
What are the other categories of NFTs that GuardianLink will use in the coming years?
We aim to launch an NFT by the end of next year, focusing on a list of domestic and international brands. These brand-based NFTs are collectible, utility-driven, and game-oriented. Apart from this, we plan to launch a game-related NFT.
What business-critical solutions does GuardianLink offer to the NFT industry?
The company uses a “guardian” model based on spider technology to help collect data around the types of NFT blockchain networks that are actively traded in the market. Based on the information provided, our model provides anecdotes about various aspects of NFT launch, such as shortage, strength, theme, and pricing. In addition, it educates the brand by curating NFT drops.
What is your company’s target audience?
Our focus is primarily on NFTs and crypto-based enthusiasts. Apart from that, we are also looking for people who see NFTs as a source of tradable assets and passive income. Currently, there are no plans to introduce cryptocurrencies into our system.
What is GuardianLink’s marketing strategy? How much are you investing in that segment?
Our main goal is to make people aware of different aspects of investing in NFTs.Reasons for launching an NFT named after Amitabh BachchanIs to raise awareness about the Indian NFT market. We believe in informing people about the benefits of NFTs and whether to keep them as an investment or a collectible. Regarding NFT investment, we will educate our customers about the types of NFTs to invest, the investment methods, and the types of expected returns. The company’s marketing strategy has two parts: awareness of NFTs and informing people about services. As for the amount of money invested in marketing, 15-20% of total revenue is spent on social media and other platforms.