Remy Martin and Grammy Award winning singer Usher Has teamed up again, but this time with the launch of the “Usher x Remy Martin 1738: Taste of Passion” global campaign. This includes limited edition bottles and NFTs designed with artificial intelligence integrated technology. The long-standing partnership between Rémy Martin and Usher began more than a decade before the Cognac brand became an official partner of the OMG World Tour.
The classic Remy Martin 1738 Accord Royal Bottle is now engraved with “Usher x 1738 AI Powered” to promote an advanced design that complements Usher’s “Taste of Passion” debut. He lives in Las Vegas.
“Being a core artist, turning an abstract sensory experience like taste into a visual one really spoke to my creative process,” Usher said. “I leaned on the exemplary Remy Martin 1738 Accord Royal that passed through me and was very impressed with the visuals that came from the AI process. They really represent the flavor-captured medley of tasting notes. It’s rewarding to see these words translated into real-world artwork and fans can work on it with a focus on taste. ”
The campaign also includes a limited edition “Usher x1738AI Powered” NFT. According to a press release, Usher used his own musical terminology to describe his sensory experience at his famous Remy Martin 1738 Accord Royal. He describes the taste as “a smooth cognac featuring toasted bread, vanilla and brioche notes.”
Created using Generative Adversarial Neural Networks and Contrastive Language-Image Pre-Training, the cutting-edge portrayal of tasting notes transforms Usher’s words into digital artwork, “making it invisible and visible.”Rethought in black, it features a special sticker celebrating the 25th anniversary of Usher’s debut album. my way, The iconic 1738 Accord Royal Bottle delivers Usher’s “taste of passion” with an innovative design that embodies the fusion of music, technology and art.
Courtesy Remy Martin
“We are very pleased to be part of the big moment when Remy Martin enters the world of NFTs and launches a new limited edition bottle, the first music collaboration to drop on BlockBar.com,” says Dov. Falic, co-founder and CEO of BlockBar. “As a globally recognized brand known for its craftsmanship and excellence, we are honored to have the opportunity to offer a rare collector’s item created by Usher, one of the world’s most famous artists. . “
As part of this latest collaboration, a total of 50 limited edition bottles have been created. 25 of the Usher x 1738: AI-powered limited edition bottles BlockBar.com – The world’s first consumer NFT marketplace for fine wines and spirits.The launch will be live at Friday (July 29th) 10:00 am, first-come-first-served basis. The bottle costs $ 500 and each NFT can be purchased with Ethereum or a credit card. Successful checkout users will receive an NFT certifying ownership of the physical bottle. This is held by the BlockBar until the owner is ready to redeem the bottle. The remaining 25 will be given to Usher and his team to celebrate the 25.th Anniversary my way..
“For nearly 300 years, excellence has been at the heart of Rémy Martin, and through this partnership we have reached the incredible milestone of seeing a brilliant breakthrough at the crossroads of art, fine cognac and technology.” Amaury Vinclet said. , Global Executive Director of Remy Martin. “We are proud to announce the first limited edition bottle design of the Remy Martin 1738 Accord Royal as a brand that has worked with Usher for many years and shares the same values. This bottle uses technology. It is the first in the spirits industry in the way to provide spirits lovers and Usher fans with a rare collection that will be cherished forever. “
Each NFT has a unique mark, and since October 2022, you can keep the NFT for each purchase, resell it on the BlockBar.com marketplace, give it as a gift, or exchange it for a physical bottle. You can choose whether to do it.
Fans can witness an immersive “taste of passion” that runs with Usher on certain nights from July 15th to October 29th. my way Las Vegas Residency.Tickets can be purchased at Ticketmaster.com..
