When Wawa announced on social media on Friday that it would release its own NFT as part of its annual Hoagiefest marketing campaign, some of the enthusiastic fans of convenience store chains took it very personally.
Responses to the announcement on Twitter were “This is the worst day of my life. Wawa shouldn’t do this”, “There’s nothing really sacred to live”, “After this, Wawa You will not be able to see it with your face. ” .. “
One of the fans tweeting under the handle @BefishProd writes a free poem on a convenience store chain.
“My heart is broken
My night was ruined
My life is ruined
I cry every day and every hour
WAWA How did you do it?
I have never been so betrayed. “
Others have likened Anakin Skywalker’s decision to enter the NFT, or non-fungible token, to the dark side of the Force. Star Wars.. Some people sent Obi-Wan Kenobi’s GIF to Wawa and shouted, “You were told to destroy the Sith, not join the Sith.”
One person cast a line from the 2008 Batman movie, “You die a hero or live long enough to see yourself becoming a villain.” dark KnightWow.
And, of course, Sheetz fans didn’t waste a minute to declare their announcement. This means that their team won the protracted Pennsylvania convenience store battle.
“Sheetz finally won the war and they seem to have done nothing,” wrote a Twitter user.
Wawa offers and does not sell more than 5,000 NFTs that Hoagiefest describes as “unique digital collectable artwork” in Hoagiefest’s “Characters, Backgrounds, Hoagies, and Accessories”, but social media is controversial. I explained how the brewing NFT remains.
According to Mike Dipietro, an assistant professor of marketing at La Salle UniversityNFT is a “unique, irreplaceable, verifiable, digital work” whose authenticity is tracked by blockchain technology.
NFTs are often bought and sold online using cryptocurrencies, Artists selling their digital work For thousands of dollars, sometimes millions of dollars. The work can be anything from video to digital images, signs to avatars. In 2021 alone, the NFT market reached a value of $ 41 billion. Business insider..
However, the blockchain technology required to execute transactions and validate NFTs requires a large network of energy-intensive computers, making the NFT market volatile, risky, and prone to fraudsters. , Is considered bad for the environment. Forbes When Wired..
DiPietro is owned by WawaNFT MetaverseTheoretical 3D World users interact through virtual reality headsets (OASIS) Ready player one). Citing a 2022 treatise from consulting group McKinsey & Company, DiPietro said Metaverse’s private equity funds have already exceeded $ 120 billion this year ($ 13 billion last year), with 59% of the consumers surveyed in Metaverse. ..
“With digital assets, Wawa may want to direct its customers to the metaverse and digital content for future strategies,” he said. “Maybe those people can form a metaverse community, and obviously they let people talk.”
You can’t eat hoazy in the Metaverse, but one day you might be able to earn points for free hoazy by playing games there, or you might be able to go to the museum’s Wawaroom to see Dipietro. According to the company, many Hoagiefest NFTs are on display.
“This could be a way for Wawa to look into NFTs and do more research, which will give them skill levels when this becomes more common.” He said. “If you look at the research firms that evaluate what growth looks like in this area, there are statistics that 59% of consumers are willing to establish metaverse relationships with their business partners. Is the Chief Marketing Officer. “
Despite Wawa’s backlash on social media, Wawa spokesman Lori Bruce said the response to the campaign was “overwhelming.” In the first two days alone, the company received more than 40,000 entries for the sweepstakes by July 24th.
“I don’t think everyone will be interested in the world of NFTs, but I’m excited to see this excitement with so many entries in the first few days of the sweepstakes. “She said.
Bruce emphasized that Wawa does not sell NFTs and cannot profit from the final sale, but she said the chain’s charitable partners could benefit from future sales. Stated.
According to the news release, the 11 winners will receive one “rare” animated Wawa NFT with a personalized shirt that matches the NFT and a Hoagiefest social swag pack. One of the winners will receive a rare animated Wawa NFT co-branded with Reese’s, a personalized shirt that matches the NFT, and a Swag pack of Wawa and Reese’s. 50 people will receive NFTs, shirts and swag packs, and 3,950 people will receive one NFT.
Everyone else needs to settle for the meme.