Welcome to Sportico’s Transaction cable, a weekly rundown of personnel, partnerships and purchases across the sports business industry
Reebok hires new CEO from within, promotes two others
Sparc Group has been appointed Todd Krinsky is the new CEO of Reebok. In his new role, Krinsky will lead the team in implementing Reebok’s growth strategy. A 30-year veteran of Reebok, Krinsky has been a member of the brand’s senior leadership team for more than a decade. Most recently, he served as senior vice president, Reebok Design Group (RDG), where he led all aspects of product management, design and go-to-market, creating a global range of footwear and apparel for Reebok’s operating partners around the world. . . During his long tenure at Reebok, Krinsky has held numerous positions in product development, merchandising and management, sports and entertainment marketing, and business unit and category leadership. Sparc Group also promoted two senior executives, Erika Swan rose to senior vice president of Global Operations and Sourcing at RDG, and John Moore serving as senior vice president, US Commercial Market.
WWE Names Talent Head and Chief Legal Officer
And Ventrelle is WWE’s new EVP, Talent, and Maurice F. Edelson will join as EVP, Chief Legal Officer. Ventrelle is the latest president of the NFL’s Las Vegas Raiders. He oversees all business operations for the team while also serving as the primary negotiator for player and coach contracts and as the primary liaison with the NFL. Edelson brings nearly 25 years of legal and business experience in the media, arts and entertainment industries. He joins the company from The Juilliard School, where he served as General Counsel since 2015. Previously, Edelson served as EVP & General Counsel of Time Inc., where he also directed Corporate Strategy and M&A during his 16-year tenure.
Rangers Legend Joins MSG in Newly Created Biz Ops Role
Madison Square Garden Sports Corp. and Madison Square Garden Entertainment Corp. have hired the New York Rangers legend Henrik Lundqvist for roles that help support business operations for each company. In this position, Lundqvist will represent MSG Sports and MSG Entertainment in various partner and sponsor endeavors, assisting with content development for digital platforms between the two companies, increasing and strengthening connections with Rangers alumni, and supporting the Garden of Dreams Foundation. In addition, Lundqvist will once again serve as the lead studio analyst on MSG Network during the Rangers season.
Pickleball Pros Pick SVP of Pro Player Relations and Competition
The Association of Pickleball Professionals has named the former Commissioner of Major League Pickleball (MLP). Jenny Clitch as senior vice president, pro player relations and competition. Klitch will help foster a collaborative environment between APP and the professionals to ensure the continued growth of the tour, players and the sport of pickleball. A former WTA professional who recently captained Team USA at the 2022 World Tennis Championships, Klitch is MLP’s first commissioner when the professional team-based pickleball league launches in 2021.
PointsBet Tab Ryan Leaf for Studio Assignment
PointsBet has named the former NFL quarterback Ryan Daun is the latest addition to the talent list. The leaves will host Straight Line with Ryan Leaf, which will air four times a week with the NFL edition on Friday, Saturday, Friday and Saturday and the college football edition on Friday. It will kick off on September 8 and features the biggest NFL and college football storylines with wagering analysis spread targeting, totals, player props, futures and more. In addition to naming Leaf as its latest brand ambassador, the sportsbook is set to launch a state-of-the-art multimedia studio, PointsBet Studio, in early October, which will serve as a hub for premium content production. The PointsBet Studio will be home to a variety of weekly events with the ability to live-stream, record video podcasts, create social first content and more.
XFL Partners With Youth Flag Football League
The XFL has formed a partnership with Under the Lights Flag Football, an international youth flag football league for boys and girls from kindergarten through 12th grade. As part of the deal, the XFL and Under the Lights are hosting the Football World Championship The first Youth Flag is December 27-30, 2022, in San Antonio, Texas. With an average annual growth rate of over 60% since its founding in 2015, Under the Lights currently has over 80,000 athletes (boys and girls) grades K-12, with a strong footprint in the US and Canada, more internationally. expansion plans.
La Liga Strikes Media Deal in India and Middle East
LaLiga, Spain’s top-flight football competition, and Galaxy Racer (GXR), a Dubai-based transmedia multinational, have signed a letter of intent to create a 15-year joint venture that will transform the league’s brand presence in the Middle East and North Africa region ( MENA) and the Indian subcontinent. Founded in 2019, GXR is a sports, gaming and lifestyle organization with presence in the MENA region, North America, Southeast Asia, South Asia and Europe. The deal provides LaLiga with a way to share its intellectual property through local partners that already provide a considerable market reach—GXR has more than 500 million followers worldwide—and a platform for growth that leverages its expertise in six key verticals: licensing, content creation, sports, influencer/talent management, merchandising and music.
BetMGM and Arizona Cardinals Debut First Sportsbook at NFL Stadium
BetMGM and the Arizona Cardinals are debuting the first sportsbook in a National Football League stadium. BetMGM Sportsbook at State Farm Stadium is a two-story, 17,000 square foot facility featuring sports wagering facilities, concert-hosting facilities, a gourmet grill and bar and multiple screens for watching games. The sportsbook will operate on both event and non-event days, offering guests a 265-square-foot video wall, 38 televisions and indoor and outdoor dining options. Throughout the year, BetMGM Sportsbook will be an outdoor amphitheater, for concerts and other events.
Daughter of Former Notre Dame Basketball Coach Digger Phelps Launches NIL Website
Karen Phelps has launched Golden Touch, NIL together to secure the name, image and similar income opportunities for Notre Dame and Saint Mary’s athletes-with a particular focus on women’s sports and the Olympics. GoldenTouch.world brings Fighting Irish and Belles players to an online NIL marketplace where they can partner with companies, charities, fans, improve their life experiences, and strengthen their mental health. Notre Dame and Saint Mary’s fans, alums, followers, non-profit organizations and businesses can book players or entire teams through the Golden Touch web platform or mobile app (compatible with iOS and Android) for services like live one-on-one video chats, private videos. shout out and purchase autographed memorabilia for more elaborate branded content endorsement campaigns and unique campus experiences.
Betegy and Yolo Investasi Close the Investment Round
Automated content solutions provider, Betegy has partnered with global venture capital firm Yolo Investments Ltd to drive the next phase of its global expansion. Yolo’s investment in BETEGY amounts to several million Euros and an uncontrollable amount of shares. Yolo Investments operates in the gaming, fintech and blockchain space. The company based in Tallinn, Estonia has investments in more than 80 companies with total assets under management of €375 million. BETEGY allows broadcasters and operators to create personalized marketing campaigns in seconds, reducing costs up to ten times. BETEGY’s special AI-powered service has earned the company a position as a marketing technology provider for the likes of ESPN, Ringier Axel Springer, Bwin, Yahoo Sports and others. The latest investment round builds on BETEGY’s partnership with JKR Investment Group, which is supporting the company’s expansion into the US
Norqain Becomes Timekeeper of New York Road Runners
Family-owned Swiss watch brand Norqain is now the Official Timekeeping Partner of the TCS New York City Marathon, United Airlines NYC Half, RBC Brooklyn Half and Abbott Dash to the Finish Line 5K. The strategic partnership will be built on shared core values, particularly a commitment to sustainability and child-focused charitable activities, including Rising New York Road Runners, NYRR’s free youth running program that helps build students’ motivation, confidence and desire to be active physically. alive.