The Ethereum merger is complete, and if you know anything about crypto, you will know that this will dramatically reduce carbon emissions from a single transaction on the Ethereum blockchain.
With 99.95% less carbon emissions per transaction, will this attract more institutional investment to the ETH token and drive corporate adoption? Let’s find out.
Starbucks is leading Enterprise adoption of blockchain
Global coffee chain, Starbucks, has announced a new NFT-based rewards system for its customers. The system, called Odyssey, will run on the Ethereum Layer-2 network, Matic and will help build the Starbucks community digitally and in person.
Starbucks consumers will be able to earn and purchase these digital stamps unlocking a new immersive caffeine experience. This is evidence of web3 and real blockchain adoption that has been slowly culminating during the bear market.
Could this mark the beginning of web3 and blockchain adoption at the enterprise level? It would make a lot of sense. Blockchain technology took a big leap during the last cryptocurrency bull market as solutions to real problems became more scalable.
Scalability has been a major limitation in blockchain adoption for businesses and Layer-2 chains like Matic have had a major impact on businesses’ capacity to use blockchain technology. As Starbucks has proven, blockchain technology can reshape business, giving customers a greater level of connectivity with the business.
Will the Ethereum merger make Layer 2 unusable?
In short, no. Layer 2 blockchains like Matic will only be helped by the success of the Ethereum merger. Since all ETH Layer 2 solutions are built on and for Ethereum, the Layer 1 and Layer 2 chains will move together in the same direction.
The best example is the reduction of the carbon footprint in the Matic network that will be applied after the merger. The Matic Blockchain will generate 99.91% less carbon emissions, so the benefits that Ethereum’s main chain will achieve will also be realized in Layer 2 partners.
Big Eyes has an eye on the prize
Despite being in a cryptocurrency bear market, the above information details positive information and news about cryptocurrency adoption and the real blockchain. The combined success only strengthens the cryptocurrency’s position in the financial sector.
More adoption only brings more confidence in the cryptocurrency market, which in turn leads to more cash injections into the cryptocurrency market. Tokens can take advantage of this Big Eyes coin.
If you’re up to date with crypto news, you’ll be aware of the latest Ethereum meme tokens that have been flying around. Phase 2 of the presale will burn meaning the amount of tokens that can be redeemed for 1 USDT will be reduced to phase 3.
Big Eyes has plans for a collection of NFTs inspired by their adorable cat-themed website. With the success of the merger, Ethereum NFT can be preferred over Solana NFT. This may make the Big Eyes project a good investment for the next bull market. With more announcements to come such as rumored Big Eyes merchandise, the Big Eyes community is only going to grow.
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