The UK-based agency’s collective harbor is harbor immersive and challenging the Metaverse. Adipat Virdi, BBC and Charlotte Tilbury, who worked as immersive product leaders on Facebook, have been hired to lead a new venture.
Harbor Immersive states that it helps brands integrate the Metaverse into a broader communication plan. It also oversees creation and production.
Virdi (above) states: “The Metaverse isn’t about technology, platforms, or even what reality Avatar really is. Internally, it’s just about enhancing viewer engagement. Harbor gets it. They get it. We really understand that the emotional connective tissue is a place where immersiveness helps offer these new opportunities to the brand. This is a unique partnership and we are very excited to work with them. I am. “
Mick Mahony, Creative Partner at Harbor, said: But what is true and what is hype? That’s where Harbor Immersive comes in. With Adi’s unparalleled experience in immersive strategy and my background in building the world’s most successful brands, we can help our clients navigate this new world. Develop meaningful immersive strategies from a business, brand, and communication perspective before “what?” ”