Hyundai literally did a digital drive when it first launched the Venue N Line, a sporty version of its compact SUV, in the Metaverse. The teaser showcases the Venue N Line being driven by Hyundai Mobility Adventure in a Hyundai-owned space on Roblox. The space consists of multiple attractions specially developed for the launch, including Event Square, N-Line Zone, Racetrack & India Zone. Hyundai’s sales, marketing and service heads greet all visitors entering the Metaverse.
The entire interactive module built on the Roblox platform was conceptualized by Innocean Worldwide India with expert input from their dedicated Metaverse team at their Seoul headquarters.
September 18, 2022