Following FIFA’s very public divorce from EA Sports, many questions have been raised about what this means for the future of the FIFA game.
Developer EA Sports has already announced that it will continue to make games in much the same way under the EA Sports FC brand name.
Initially, it was thought that FIFA would continue to use its license to create high-end games, but instead relies heavily on the metaverse and blockchain.
The association recently announced 4 new “games” Developments involving gambling and NFTs follow on from previous collaborations with Roblox and Algorand.
We spoke to Chief of Staff Danny Brown Wolf and Upland’s Head of Marketing Lindsay Lindsay Anne Aamodt about their collaboration with FIFA and whether what they’re making is actually a game.
The way their collaboration works is that players can purchase packs, like FIFA Ultimate Team (FUT) packs in FIFA 23, with a number of random NFT items inside.
These are primarily World Cup branded digital goods that can be owned and used within Upland’s virtual worlds by characters called Block Explorers.
The most exciting part for players is the chance to win a video clip of one of the World Cup goals.
However, like all digital assets, when the Metaverse goes down, all purchases made with real money go down, and this includes anything earned as part of a campaign.
We’ve seen this many times in the past, but most recently, the world’s second largest cryptocurrency exchange, FTX, recently went down, losing over $15 billion (£13 billion) of users.
When asked how Upland secures its users’ future, Danny said: There are 310,000 unique landowners.
“Our hearts go out to our colleagues, but the way Upland was built, our customers and ourselves are immune to macro.”
Even if Upland is safe, there are still questions about why the Metaverse is actually a game.
FIFA promised us a new football series.
Despite FIFA’s announcement, Danny denies that their project is even about to become a game.
Lindsay says: We are chasing a large audience.
“It’s hard. We all know they are anti-NFT. Gamers are much harder to earn than crypto enthusiasts.
Danny says: [Upland] It was never meant to be a triple A game. It’s meant to be a socially immersive strategy game.
We’re not coming to gamers, as this is the future of video games. Not at all. This is complementary. ”
However, they claim that they are trying to make it more like a game. looking for.”
At this point, that’s it. In fact, they are doing what many of the companies that partner with FIFA are doing.
They took an existing asset and changed it into a soccer-themed skin.
Roblox did something similar. It took an existing sports game and simply replaced the ball with a football.
Danny says: Luckily, we already had to work with the NFLTA and take advantage of it. ”
However, it seems that this compromise was necessary. Because FIFA has contacted the Web3 company for a very limited amount of time before he wants to start a collaboration.
Lindsay says: The deal was signed…very recently.
“We spent many sleepless nights releasing this for the World Cup.
“Only a Web3 startup can do this.”
The question of whether this is all gambling, microtransactions and the dreaded pay-to-win model still looms.
Whoever collects the most World Cup merchandise will win even more in-game assets, including stadium replicas.
When I asked Lindsay if their “game” was simply pay-to-win, she admitted: It’s a stadium, it’s a FIFA branded car, it’s a block explorer. ”
We also asked about the level of gambling when buying NFTs with real money and selling them to other players in hopes of making a profit.
When asked if Upland gambled, Danny replied:
Upland continued to emphasize that there are still risks. A place where people spend money in hopes of making money.
Danny, apparently quite frustrated with my allegations, finally admitted:you too [gamers] conduct.
“The blockchain game industry is equivalent to 2% of the revenue of the real game industry, and the industry is very profitable.”
Gamers are well aware of how profitable the industry is and would love to return to the days when microtransactions were so prolific.
The Metaverse only leans further into the model in hopes of scooping up some of the money we invest in online games.
One of the ways Upland tries to separate itself from other NFTs is that you can create your own assets and build on top of them.
We grew The Sims, now free-to-play, and have a vibrant community of modders and creators.
From this, the intent of the metaverse seemed even clearer. The Metaverse is just The Sims, do I have to pay real money to participate?
Lindsay admits: “Other than the fact that transactions are done on the blockchain, I don’t think there will be much difference.”
Written by Georgina Young on behalf of GLHF.
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