APE White Paper on Casino Resort Marketing Metaverse
Hong Kong-listed Asia Pioneer Entertainment Holdings Ltd (APE) has published a “white paper” on the benefits of casino operators using a new generation of 3D digital images called “Metaverse” for consumer marketing. The company is primarily known as a distributor and technical support provider for third-party casino equipment sold in Macau and other Asia-Pacific markets.
In March, Asia Pioneer announced that it had formed a new unit. Develop a business related to the Metaverse.. The latter is a network of virtual worlds presented via 3D images (APE example in the photo) and focused on social connections. These technologies are already in use by retailers and other service providers and offer an alternative way to shop directly or browse standard service provider websites.
In June, Asia Pioneer launched what is called the “Mini Macau Metaverse Experience”. This allows people to virtually experience the city’s major attractions online. According to the company, players can also complete in-game challenges and win prizes that can be redeemed when visiting Macau.
A new white paper published by Asia Pioneer describes what is known as the “Resort Bath Project,” which states “under development to bring resort and travel destinations to the Metaverse.”
The company noted that the Covid-19 pandemic and its travel and tourism turmoil have shrunk traditional sales channels such as office-based travel agencies. He added that even online travel agencies typically provided consumers with little interactive content.
“Resorts and hotels engaged in post-Covid recovery can no longer rely on traditional channels for business generation,” the document suggests.
Resort operators adopt the so-called “Web 3.0” strategy, “we need to upgrade our marketing strategy to attract a new generation of direct travelers by adapting to the new Metaverse experience and upgrading the direct booking experience.” And the prospect is a virtual tour of the property.
This helps to “send the marketing message more effectively,” wrote Tony Chan, chief financial officer of Asia Pioneer, the lead author of the report, and Allen Huie, chairman and executive director of the company. I am.
Realtors can also use the Metaverse to provide consumers with points for brand engagement, such as videos and other games. This also includes the possibility of earning reward “points” for use at the actual resort.
“Before Covid-19 … the tourist booking market was dominated by online travel agencies, which account for about 70% of all travel bookings,” the white paper said.
“But online travel agencies are becoming more transaction-focused because their websites are Web 2.0-themed.”
He added: “Guests used to only have photos, texts, and reviews, but with Metaverse, users are digitally immersed in 3D views of resorts and facilities. Digital assistants can offer guided tours or You can make virtual reservations. “