Known for creating vibrant virtual worlds, Hollywood is stepping into the ultimate iteration, the Metaverse.
Gaming company Animoca Brands has partnered with Planet Hollywood to build a studio backlot on its metaverse platform, The Sandbox, the company said. statement This partnership, called Meta Hollywood, bought virtual plots in the sandbox. In this plot, the cost of a pixel of “land” is about 2.2 Ethereum, or $ 2,700. The number of pixels involved in the transaction has not been disclosed.
Metaverse has attracted investors looking for opportunities to build virtual environments that attract online visitors. Jamestown Property, owner of One Times Square, a 25-story landmark in New York City, said last year. Virtual version Of the properties of another metaverse platform, Decentraland. Jamestown President Michael Phillips told TRD in January that he hopes it will be an opportunity to attract people to real estate and make money from content.
Cryptocurrency prices have plummeted recently, but so have virtual parcel prices. In November, when Ethereum peaked, the same plot in the sandbox was valued at around $ 10,500.
Animoca and Planet Hollywood are betting on the long-term success of the Metaverse. Visitors to Duo’s new studio complex, such as LA’s Warner Bros. Studios and Universal Studios, visit action sets, attend premierees, and visit museums full of Planet Hollywood’s actual souvenir collections. You can do it.
Other companies, including the Metaverse Group, are devoting land to the world of Metaverse to build their entire neighborhood. Metaverse has built a luxury fashion district and hosted a fashion week event at Indescentra Land, where more than 70 brands display items online.
Decentraland doesn’t have a Hollywood district yet, but it does have a gambling, shopping, and arts district.