CAA We’re looking at NFT and other new digital acronyms that represent some of the new methodologies Hollywood is using to distribute entertainment.
Joanna Popper was appointed chief metaverse As an officer at a large agency, he is tasked with setting strategic and business priorities for CAA and its clients, helping entertainment and media companies go deeper into virtual reality, blockchain, and non-fungible tokens. I’m jumping in The titles and titles show the new attention movie studios, television networks, and advertisers are paying for cutting-edge ways to spread intellectual property to fans and consumers.
“CAA is always at the forefront of developing new business opportunities for our clients. At a pivotal time in our industry, the Metaverse has impacted changes in content creation, distribution, and community engagement to help our clients ,” said CAA President Jim Burtson in a prepared statement. “We are thrilled to welcome Joanna to her CAA. Her knowledge, insight, relationships and business building skills are essential to making a significant impact across the industry.”
popper Leading a dedicated executive team focused on the Metaverse, Alexandra Shannon, CAA Head of Strategy Development, and Adam, CAA Executive leading the efforts of a cross-functional team of agents operating across the NFT environment. • Work closely with Friedman.
“I am very much looking forward to working closely with CAA’s leadership and visionary clients to create and build for the future,” Popper said in a statement. I feel like I’ve come home to Hollywood with the experience of The Metaverse, and I’m proud to say that as much as CAA can guide the future of entertainment and further develop CAA’s ever-growing leadership in a field as important and influential as the Metaverse. There is no better place.”
Popper came to CAA from HP. At HP, he oversaw the launch of technologies such as headsets for virtual reality. She has also worked closely with major studios and her creators of so-called “augmented reality” (XR) content, including DreamWorks, NBCUniversal, Sony, Disney, Paramount, Valve, and Microsoft.
She was previously Executive Vice President of Media & Marketing at Singularity University. Singularity University specializes in blockchain, VR/AR, artificial intelligence, robotics, and digital biology. She was also the Vice President of Marketing for her NBCUniversal and has worked in various fields such as television, film, digital and parks. She started her career as an investment banker in New York and Brazil before she was a consultant at McKinsey & Company.
CAA already has tendrils in the metaverse. This agency represents several notable NFT artists and personalities including 0xb1, valet Jenkins, Julie Pacino, and Micah Johnson.CAA invested dapper labcreator of NBA Top Shot and CryptoKitties. Mojito, NFT commerce suite for selling digital goods. NFT Auction Marketplace high seas; When candy digitala digital collectible company.
