On the occasion of BeIT’s one year anniversary, the Italian Consulate in Detroit, a global campaign celebrating all things ‘Made in Italy’, has reopened the LoveITDetroit Metaverse as a free exhibition of modern Italian art.
“The Italian Consulate in Detroit is considered to be the first government agency in the world to have its own metaverse, so we are delighted to host the world’s first Metaverse art show hosted by a government agency. Italian Consulate in Detroit. “Our Consulate’s broader goals include emphasizing a more contemporary and technological Italy, and contemporary art and Metaverse technology are perfect examples.”
The virtual gallery presents 13 paintings from Rome’s National Gallery of Contemporary Art (Galleria Nazionale d’Arte Moderna e Contemporanea). Upon entering the LoveITDetroit Metaverse, visitors create avatars that can walk through galleries designed by world-renowned architectural firm Palomba Serafini.
Art lovers can zoom in on individual paintings for an immersive experience, exploring artworks in greater detail than in a physical gallery.
The 13 artworks on display in the LoveITDetroit metaverse are (alphabetically by artist):
- Carla Accardi, “Compozione” (“Composition”), 1950
- Giacomo Balla, “Insidie di guerra” (“The Pitfalls of War”), 1915
- Alighiero Boetti, “Per un uomo Alienato” (“For the Alienated Man”), 1968
- Alberto Buri, “Grande Rosso PN 18” (“Big Red PN 18”), 1964
- Giuseppe Capogrossi, “Superficie 290” (“Surface 290”), 1958
- Giorgio de Chirico, “Piazza d’Italia con statua” (“Piazza d’Italia with statues”), 1937
- Cagnaccio Di San Pietro, “La ragazza e lo specchio” (“The Girl and the Mirror”), 1932
- Giosetta Fioroni, ‘Ragazza TV’ (‘TV Girl’), 1964
- Lucio Fontana, “Concetto spaziale” (“Spatial Concept”), 1961
- Renato Guttuso, “Autoritratto” (“Self-Portrait”), 1942
- Gastone Novelli, “Il grande linguaggio” (“The Great Language”), 1963
- Mimmo Rotella, “Mitologia 3” (“Myth 3”), 1962
- Emilio Vedova, “Scontro di situazioni n. 4” (“Clash of Situations n. 4”), 1959
Founded in 1883, the National Gallery of Modern and Contemporary Art is Italy’s only national museum dedicated to modern and contemporary art. With over 20,000 works, including paintings, drawings, sculptures and installations, the gallery presents a wide range of art from the 19th century to the present day.
“With modern technology, it’s great to be able to share some great contemporary Italian art with art lovers not only in Detroit but across the country,” says Bystrocchi. “When I’m not in Rome, LoveIT Detroit Metaverse is the next best thing. Our Consulate would like to thank Galleria Nazionale her director Cristiana Herkoru and her team for this world-first collaboration.” ”
BeIT — the first country branding campaign created for Italy — was launched in November 2021 by the Italian Ministry of Foreign Affairs and International Cooperation in collaboration with the Italian Trade Agency. The global initiative has a specific focus on 26 countries, including the United States.
“‘What is reality and how do you define reality? A copy of is shown,” says Koll.
“The hyperreal metaverse with its digital and immersive capabilities not only offers the opportunity to experience simulated experiences, but also to imagine amazing worlds full of real-world possibilities. .”