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we are not perfect yet matrix We haven’t yet had a red vs. blue pill choice moment, but we’re getting closer and closer to the possibility of a fully immersive virtual world. We’re already thinking about how we can protect our children when they step into the online metaverse. On August 23, the BBB National Programs Children’s Advertising Review Division (Cal), a self-registered watchdog responsible for monitoring advertisements directed at U13 people, a new Compliance warning Children’s advertising practices in the Metaverse. CARU Vice President Mamie Kress said the warning “is a reminder to advertisers, brands, influencers and endorsers, developers, and others that CARU’s advertising guidelines apply to advertising on the Metaverse, and that BBB National The program’s CARU signals to the Metaverse that it will strictly enforce its guidelines.” advertisement. “
It is important to define what we mean by “metaverse”. In the future, as technology becomes available, we may be able to live, work, and learn in the Metaverse just as we would in the real world. (Dropping children and pets in the Metaverse to virtually safe babysat sounds like a utopian dream!) It may be easiest to speak by analogy. Try it with a movie.The future metaverse could look something like Wally Also ready player one or maybe matrix. free guy A glimpse into the current game metaverse and what it could be like (if the machine could feel and look like Ryan Reynolds). Today’s Metaverse is still in its infancy, but is largely experienced in a world that includes interactive multiplayer games such as Fortnite and his AR/VR technology that makes his 3D experience more realistic and immersive. increase.Enjoy fun videos from the current metaverse here.
Go back to CARU! CARU has never stuttered that its guidelines apply to all forms of advertising to his U13, so I’m not quite sure this metaverse warning was necessary.in the Last update of guidelines, CARU fiddled with the wording to further clarify digital media and gaming jurisdictions and close potential loopholes related to third-party advertising. It’s difficult to know exactly what, but CARU shows that it might apply. And we do not doubt it. For years, CARU has considered in-app advertising, children’s influencer advertising, and social media advertising.
This warning from CARU shows four things to watch out for when advertising to kids in the metaverse. Unsurprisingly, CARU emphasizes the need for businesses to keep advertising and non-advertising content in the metaverse from blurring. Children often have a hard time distinguishing between advertising and non-advertising content. This is even more difficult in virtual worlds where commercial breaks are not clearly announced and the experience is not linear. We recommend different approaches such as information disclosure and contextual cues to help you determine what isn’t.
In line with the topic of interwoven advertising and non-advertising content, CARU highlighted the use of influencer and endorser advertising in the metaverse as a second concern. CARU explains that both advertisers and influencers are responsible for the claims being made and the accompanying clear and conspicuous disclosures that identify material relationships between influencers and advertisers.
Third, CARU discusses operational tactics and disclosure. CARU is particularly interested in using manipulation tactics (or the fashionable term “dark patterns”) because the target population is highly susceptible. In its compliance warning, CARU highlights deceptive door openers, social pressure and verification as tactics that may be of particular concern in the metaverse. This idea of social pressure on children in advertising is not a new concept. CARU has a long history of advertisers using children’s emotions.
Finally, the need for clear and conspicuous disclosure was highlighted as an area of particular concern for CARU in the metaverse. To comply with CARU guidelines, disclosures must be understandable to children given their limited vocabulary and language skills.
The warning follows TinA’s complaint to the FTC calling for government intervention. It makes sense that the FTC wouldn’t take action without fully assessing the situation. The FTC is native advertisingstarting with a workshop, new policy When guidelines About badly formatted ads.The JFTC host a similar event On October 19th, we discussed how to protect children from unclear advertising in digital media, including the Metaverse. (For the record, these public information gathering exercises are now called ‘events’ rather than ‘workshops’. We prefer ‘soirées’ or ‘galas’ or ‘kikis’, but consult did not receive.)
But it is precisely the job of self-regulation to step in and start offering advice before formal regulatory guidance. We look to his CARU for guidance and leadership as we step into this amazing new world of technology. We hope that more specific guidance and further suggestions will come in the form of official statements such as compliance warnings rather than rushing cases. We need a village to fully understand how to promote responsibly to our age group and take our Metaverse compliance efforts to the next level.
The content of this article is intended to provide a general guide on the subject. You should seek professional advice for your particular situation.
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