Things are going fast in the wider world of Metaverse, and web3 as a whole. Depending on who you ask, this futuristic blockchain-based space is either the next big thing for marketing, and for almost everything else, or a hyped trend. Here’s what you need to know from last week:
NFT.NYC takes over Midtown Manhattan
Thousands of people gathered in New York City this week for the fourth year NFT.NYCAn event designed to gather some of the best, brightest and most enthusiastic minds from the NFT community. The whirlwind four-day event, June 20-23, will include an NFT gallery, web3 celebrity appearances, an exclusive party, and a giant digital sign to showcase the new NFT project at Times Square. (The number of oversized digital QR codes competing for attention is a bit overwhelming).
The event stood out in the same week as the Cannes Lions International Creativity Festival. This is arguably the world’s largest and most prestigious annual event for marketers, again this year after a two-year hiatus for a pandemic. The Cannes Lions symbolize the old guards of creativity in many ways, but NFT.NYC seems to represent the new.
Meta introduces a prototype of a new VR headset
Mark Zuckerberg, Founder and Chief Executive Officer of Meta, gave an online presentation on Monday to showcase a new prototype of the company’s virtual reality (VR) headset. The presentation also seems to point to a considerable distance between the current state of technology and the uncanny valley of VR, the point where the virtual phenomenon seen behind the headset is almost indistinguishable from the real thing (this). There are also points from time to time) called the “visual Turing test”).
Zuckerberg exhibited four hardware prototypes. Some of them sound more like desserts than the highly sophisticated technical equipment of Butterscotch, Half Dome, Starburst, and Hollocake 2. There are some technical issues, such as those in VR space. It is called “retinal resolution”. This needs to be overcome before VR graphics can become compelling photorealistic. Each prototype is reportedly designed to address one of these issues, but it’s far from a device that’s compact enough to solve all the issues and ship at the same time. And it seems.
“There’s a long way to go, but we’re excited to bring all this technology into our products over the next few years,” Zuckerberg said at the end of the presentation.
Agency announces new Metaverse activation for Cannes Lions
The Metaverse may still be a bit esoteric for many marketers, but the growing contingents are competing to become a pioneer in this growing virtual landscape. This was proved at this week’s Cannes Lions. There, many major agencies have announced new activations designed to help clients build a foothold in the Metaverse.
For example, the McCann World Group launched its’MWVerse,’A virtual experience designed in partnership with Meta. We will showcase some of the agency’s work on display at the IRL at the festival, thereby reaching more audiences (which the agency wants).Similarly, Wonderman Thompson built’Inspiration beach“The agency describes as” an immersive metaverse activation to celebrate the start of the biggest advertising festival in Cannes. “
These activities, designed to be consistent with the Cannes Lions, Other Metaverse-based projects from a handful of major advertising agencies..
In a potential cryptocurrency winter and $ 258 billion proceedings, Musk states that he “personally supports Dogecoin.”
Elon Musk – a serial entrepreneur, an occasional provocateur, and the wealthiest person in the world – has seen the continued collapse of the crypto market and recent. $ 258 billion proceedings He has filed a lawsuit against him, alleging that he, along with his companies SpaceX and Tesla, is at the forefront of a Ponzi scheme designed to raise the price of Dogecoin and fool crypto investors. ..
In a virtual interview with Bloomberg at the Qatar Economic Forum earlier this week, Musk said: .. So I’m responding to those people … when I walked around the SpaceX or Tesla factories, they asked me to support Dogecoin, so I’m doing so. (Tesla began accepting Dogecoin in some of its products earlier this year, and SpaceX could soon follow.)
“I have never said that people should invest in cryptography,” he said. The value of Dogecoin, a cryptocurrency that started as a little joke in 2013, soared this week after Musk emphasized its support for the coin.
Mini and Fender make their Metaverse debut at Meta’s Horizontal Worlds
Meta debut Two new virtual activations Held earlier this week in Cannes Lions, the Horizon World VR platform, one for the car brand Mini and one for the musical instrument company Fender.
Co-developed with Pereira Odel, “Minibars” is a branded racing game that “reimagines the exciting go-kart sensation in an unimaginable way,” according to an online announcement from Meta. On the other hand, Fender’s “Stratoverse”, which was built in collaboration with R / GA, is a Stratocaster guitar-shaped island surrounded by “floating islands, huge fender guitar amplifiers, and planets floating high in the stratosphere” by Meta. And that kind of co-play audio experience to create the first original music riff. “
Like many new brand virtual experiences, Horizon Worlds’ Mini and Fender activations blend marketing and gaming to attract younger viewers while at the same time positioning the brand as positive. It seems to be designed.
“We are delighted that Meta has invited Fender to the Metaverse for the first time,” Fender Chief Marketing Officer Evan Jones said in a statement. “As a brand, we are committed to enabling all forms of musical expression, and this technology opens up the possibility for Fender fans and creators to get together, play and create from anywhere, across borders and cultures. We’re excited. Collaboration and experimentation are an integral part of our musical journey, and we look forward to the endless possibilities of Metaverse and what our creators can do with our first Fender Stratocaster experience. “