FIFA announced Later this month, FIFA+ will launch FIFA+ Collect, allowing fans to own a digital collection of incredible football moments and art.
Global football organizations partner with Algorand for NFTs. Blockchain will become FIFA’s official blockchain platform in May, supporting the FIFA+ Collect NFT platform.
W. Sean Ford, Acting CEO of Algorand, said: “FIFA’s commitment to building a bridge to Algorand-enabled Web3 is a testament to their innovative spirit and desire to engage directly and seamlessly with football fans around the world.”
Based on available information, the project is similar to the basketball-focused NBA Top Shot.
FIFA has yet to release details on when the NFT collection will be available.
FIFA Romy Gai’s Chief Business Officer said, “The fandom is changing and football fans around the world are engaging with the game in new and exciting ways.”
He also explained that NFTs are a way to democratize ownership of FIFA memorabilia and create opportunities for fans to interact with their favorite players and moments.
Algorand is the official blockchain partner of FIFA, but it is not the only crypto company to participate in the FIFA World Cup. The global organization also welcomes Crypto.com as the tournament’s exclusive official sponsor.
Sports and Crypto Advertising
Despite the market downturn, some cryptocurrency companies still use sports in their advertising.
Cryptocurrency platform Whalefin is currently the shirt sleeve sponsor of Chelsea Football Club. Tezos Blockchain is sponsoring Manchester United’s training kit.
But cryptocurrency investments in sports are not limited to soccer. actually, crypto company Have exhaustion It has spent over $2 billion on sports advertising for NBA, Formula 1, MLB and more, and is backed by crypto sponsors.
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