After a hugely successful “Non-Fungible Token” (NFT) collection, Imaginary Ones has embarked on the next phase of its journey to target the children’s market segment through its sub-brand ‘Imaginary Junior’. Imaginary Jr. consists of her six unique and fun characters, each with their own personality.
Founded by Singaporeans Clement Chia, 35, and David Lee, 34, Imaginary Ones originally launched as an NFT collection in April 2022, creating 8,888 fully animated cartoons on the Ethereum blockchain network. It consisted of 3D characters. Along with his three other partners Gregory Poon, Caleb Hoon and Jerome Kwek, the team has launched his one of his most successful NFT projects, with a Dutch auction where he sold his entire collection within six minutes. is sold out. To date, over 12,000 ETH (approximately US$2,000,000) has been traded on the secondary market, OpenSea.
The Imaginary Ones team believes in using art to spread love, positivity and creativity. “When we were young, anything seemed possible and everything was possible. We want to ignite the fire and inspire people to embrace their creativity and work on the dreams they once had,” said David Lee, co-founder of Imaginary Ones.
The Next Stage of the Imaginary One
Imaginary Ones looks forward to growing the brand beyond the web3 space to not only establish its presence as an NFT collection, but also to serve the children’s market through its subsidiary, Imaginary Junior. reported that Transparent market researchthe children’s digital advertising market is expected to exceed USD 21.1 billion by 2031, with mobile internet and smartphone adoption among children growing rapidly in recent years.
Imaginary Junior has unique features Youtube When tick tock A channel that focuses on engaging children through child-related content.Last week, Imaginary Junior released Initial animation content – Playing popular nursery rhymes “bus wheels”Animated by award-winning digital creative agency OFFSET, this classic rendition is interactively designed to get kids singing and dancing together. The song’s lyrics were also adapted to tell the story of the Imaginary Ones. In the future, we plan to compose and produce original nursery rhymes that children love.
Co-Founder Clement Chia said: Imaginary Her Jr.’s six characters each have their own personality and are intricately designed to resonate with the positive values and habits they want all children to adopt.
Clement continues: With the success of his first NFT collection, the team is committed to growing the brand beyond web3 and has pledged to use his 90% of sales to reinvest in the business. . ”