Despite the industry’s unflinching rejection of the NFT concept over the past two years, and even early evangelists such as Ubisoft and EA escaping the concept, Square Enix is the only one making this a puzzling sign. is.
To be clear, Matsuda’s reference to NFTs is not just a sidetrack. In this letter they make up almost half of the total. The 1,525-word letter contains 655 words devoted to web3 and NFTs, with Matsuda brushing off last year’s NFT market collapse, calling it “volatility.”
“New technologies and frameworks lead to innovation, but they also cause considerable confusion. Technologies and mechanisms that overcome these social trends are gradually becoming part of people’s lives and creating new businesses and growth. Following the excitement and exhilaration surrounding NFTs and the Metaverse in 2021, 2022 was a year of great volatility in blockchain-related fields, although this is a step in the process of creating rules and leading to a more transparent business environment. If that proves to be the case, it would definitely be good for the growth of blockchain entertainment.
While considering from a higher level perspective what Web 3.0 and blockchain entertainment actually looks like, staying alert to these environmental changes is simply a matter of technological or speculative investment. Perspectives present a different perspective than focusing on them. As I said in my New Year’s letter last year, given that traditional games were centralized, blockchain games should operate on an autonomous decentralized model. I think that concept, that philosophy is the key. ”
This is the old “people don’t hate NFTs in games, they just don’t understand” philosophy that Ubisoft once used before gamers refused to foray into web3, and no longer even talk about it. is not.
The reason for this focus is that Mr. Matsuda has repeatedly stated that Square Enix has multiple blockchain games in development and will launch more games this year. We hope to move into a new stage of growth next year.”
I’m honestly surprised. Sure, web3, crypto, blockchain, and NFTs are not dead as concepts despite their recent decline, but they are nothing short of disaster after disaster when it comes to their integration into video games. Anything even remotely related to his NFTs from traditional publishers has been roasted so harshly that these companies feel as if they’ve touched the stove. The wider NFT gaming space has seen the complete collapse of Axie Infinity, a game that has been touted as a paragon of what web3 games can be. Square Enix lives in a fantasy world where none of this seems to have happened, throwing a lot of money down this hole while selling studios like Eidos and Crystal Dynamics that made real video games. I believe that is definitely a great idea.
Good luck Matsuda, you will need it.