Although there is an NFT provider Fanaply, Mike Rosenthal isn’t worried about the falling crypto price and its impact on this year’s best -selling NFT project. Far from it.
“You’ve seen this correction … which we really welcome, actually,” Rosenthal said in an interview. As you can see, blockchain products are in the midst of a cycle of classic technology hype, with rising expectations and disappointments indicating a stage that will be eliminated before mainstream deals can emerge. “It was so intense and a bit overblown there,” he said.
Fanaply recently partnered with technology company LiveLike to offer a next -generation loyalty program for sports properties. Last month, LiveLike partnered with blockchain developer Polygon Studios as well, as it looks to merge NFTs to an in-app gamification experience and proof-of-fandom created for clients.
For example, a potential program could allow fans to check in to prove that they arrived early for three straight games and receive an NFT that will give players access to online postgame Q&A. Placing the program on a blockchain could allow users to more easily share gifts or display them to third parties (possibly for a free beer on the side of the road).
“Moving from a collectible speculative asset to being the top bidder and gaining more experience and assets that you unlock, or earn, and whatever your most loyal fans are — is our core philosophy,” LiveLike founder Miheer Walavalkar said in interview.
The larger LiveLike offering includes adding engagement features such as live chat, share watching and quizzes to the sports app, in addition to a prize program and a fan loyalty ranking board. The company has partnered with the NBA, FloSports and Georgia Tech, among others.
Fanaply also promises to introduce LiveLike technology to other partners in music and other entertainment, after working with Coachella and Trevor Noah. These sports partnerships range from NASCAR driver Bubba Wallace to the NHL’s New Jersey Devils. The company was founded in 2018.
Fanaply and LiveLike are part of the portfolio of Elysian Park, a private investment company founded by the Los Angeles Dodgers ownership group.
